RSM Marketing Privacy Policy

Overview

This section provides a high-level summary of our commitment to your privacy. It explains the scope of this policy, who we are, and our dedication to managing your data responsibly and transparently. Understanding these foundational principles is the first step to understanding your rights and our obligations.

1.1. Our Commitment to Your Privacy

RSM Marketing ("we," "us," or "our") is dedicated to protecting the privacy and security of the information entrusted to us. We believe that transparency is the foundation of trust in the digital age. This Privacy Policy is designed to provide a comprehensive and clear explanation of our data practices, ensuring you are fully informed about how we collect, use, and safeguard your personal information. We are committed to managing your data responsibly and in compliance with applicable data protection laws and regulations.

1.2. Scope of This Policy

This Privacy Policy applies to all personal information collected through our website, `https://rsmconnect.com/` (the "Website"), as well as any information collected in the course of providing our digital marketing services. This policy governs our data processing activities and explains your rights regarding your personal information. By using our Website or engaging with our Services, you acknowledge that you have read and understood the terms of this Privacy Policy.

Information We Collect

To operate effectively, we gather information from several sources. This section details the categories of data we collect, whether you provide it directly, we collect it automatically as you browse our site, or we receive it from third-party partners. Each method is explained to give you a complete picture of the data lifecycle.

How We Use Information

We collect data for specific, legitimate reasons that are essential to our business. Here, we outline the "business and commercial purposes" for using your information, from providing our core services to ensuring the security of our website and complying with legal obligations. This transparency is key to understanding why your data is processed.

Sharing & Disclosure

We do not sell your personal information in the traditional sense. However, we do disclose it in specific circumstances to operate our business. This section explains the categories of third parties we may share data with, such as service providers who help us run our website and advertising partners who assist with our marketing campaigns.

4.1. With Our Service Providers and Contractors

We engage trusted third-party companies to perform services on our behalf, such as web hosting, data analytics, and email delivery. They are contractually prohibited from using your information for any other purpose.

4.2. With Advertising and Analytics Partners

We disclose internet activity information to partners like Google and Meta to help us serve targeted advertisements and measure campaign performance. Under laws like the CCPA, this is considered "sharing," and you have the right to opt-out.

4.3. For Business Transfers & Legal Reasons

Your information may be transferred in the event of a merger or acquisition. We may also disclose information if required by law or to protect the rights, property, or safety of our company, our users, or the public.

Cookies & Tracking Technologies

Our website uses technologies like cookies and pixels to function correctly, analyze performance, and deliver relevant advertising. This section provides a detailed, interactive look at the specific technologies we use, their purpose, and how you can control them. Click on a technology provider below to learn more about how they process your data.

Your Privacy Rights

You have specific rights to control your personal information, which may vary depending on your location. This section outlines your rights under major privacy laws like the California Consumer Privacy Act (CCPA) and the General Data-Protection Regulation (GDPR). It also explains how you can exercise these rights, including how to submit a request to us.

How to Submit a Request

To exercise any of the rights described above, please submit a verifiable consumer request by emailing us at privacy@rsmconnect.com. We must verify your identity before processing your request and will respond within the timeframes required by law.

Global Privacy Control (GPC)

Our website is configured to recognize and honor the Global Privacy Control (GPC) browser signal as a valid request to opt-out of the "sale" or "sharing" of your personal information.

Communications (SMS/Email)

This section outlines our policies for email and text message (SMS) communications, with a specific focus on meeting the strict compliance requirements for 10-Digit Long Codes (10DLC) for business texting. Your consent and control over these communications are paramount.

6.2. Our 10DLC Privacy Commitment

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6.3. How to Opt-Out of SMS Communications

You have the right to opt-out of receiving SMS messages from us at any time. If you are receiving text messages from us and wish to stop, simply respond with "STOP" to the number from which you received the message. Upon receiving your request, we will send one final confirmation message to notify you that you have been successfully unsubscribed.

6.4. Help Instructions

For assistance with our SMS messaging program, you can reply "HELP" to any message you receive from us for more information. Message and data rates may apply.

Security & Retention

Protecting your data is a top priority. We implement a variety of security measures to safeguard your information. We also adhere to the principle of "storage limitation," meaning we only keep your data for as long as necessary. This section details our security practices and provides a visual guide to our data retention periods.

8.1. Our Security Measures

We have implemented and maintain a variety of administrative, technical, and physical security measures, including encryption, access controls, and secure infrastructure, to protect your Personal Information from unauthorized access, use, or destruction.

8.2. Data Retention Periods

We retain Personal Information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer period is required by law. The chart below illustrates our typical retention periods for different types of data.

Contact & Other Policies

This final section provides our contact information for any privacy-related questions or requests. It also covers our policies on other important topics, including children's privacy, how we handle international data transfers, and how we will notify you of changes to this policy.

Children's Privacy

Our Website and Services are not directed to individuals under the age of 16, and we do not knowingly collect Personal Information from them. If you believe your child has provided us with information, please contact us to have it removed.

International Data Transfers

We are based in the United States. If you are accessing our site from outside the U.S., your information will be transferred to, stored, and processed in the United States. We use appropriate safeguards, like Standard Contractual Clauses, for transfers from regions like the EEA.

Changes to This Privacy Policy

We may update this policy from time to time. We will update the "Last Updated" date at the top of this policy and take appropriate measures to inform you of significant changes.

How to Contact Us