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RSM DIGITAL MARKETING AGENCY

Lay The Foundation For Growth
The Construction Marketing Agency

RSM DIGITAL MARKETING AGENCY
Lay The Foundation
For Growth

Your Construction Marketing Agency

Serving Residential & Commercial Contractors Since 2010

Our Partners
Home - digital marketing agency - construction crew on job site
Home - digital marketing agency - 3. Scalable success

Your Construction Digital Marketing Agency

RSM is a construction marketing company that understands the ins and outs of marketing for contractors in both the commercial and residential sectors. We work with growing small to mid-sized firms to create informed strategies and put plans into action.

Think your website and marketing are too far gone? We have seen it all and, if we haven’t already seen it, we are not afraid of a challenge.

From residential companies that want their fleets booked and busy to commercial general contractors seeking to better showcase large-scale, complex projects, we are here to serve you and support your goals.

We are grateful and honored to support such a significant industry and its skilled crews.

Who We Are

Since 2010, our culture has been rooted in a fundamental commitment to client success through transparency, effectiveness, and continuous improvement.

Every decision, from the strategies we propose to the way we communicate, is filtered through the lens of our core values

Candor, Action, and Curiosity

This unique framework fosters a team that is dedicated to delivering the unvarnished truth and actionable results—making our partnership one based on trust and tangible performance.

We don’t just set it and forget it or send you confusing monthly reports; we meet you where you are to break down what numbers mean for your business as a whole so you can make informed decisions and be in control of your growth.

Explore Our Services

Commercial Construction Marketing

Commercial-contractor-success-huddle

For commercial contractors, marketing is not about generating volume; it’s about connecting with the right decision-makers. Your strategy must reflect the complexity, high-stakes nature, and strict B2B focus of your projects. Our specialized services for commercial contractor marketing are meticulously designed to target project owners, developers, and facility managers in the right place at the right time, emphasizing your projects, scalability, and proven expertise to secure large-scale contracts.

Commercial Contractor's Toughest Marketing Challenges

 SOLVED

"We aren’t being seen on search."

Targeted Lead Generation: We move beyond generic advertising. Using advanced SEO, hyper-local GBP optimization, and industry-specific advertising campaigns, we filter out bad leads and deliver qualified prospects actively searching for your high-value service lines.

"Our digital presence doesn’t reflect our quality of work."

Credibility & Authority Building: We implement modern Website Design that acts as a powerful portfolio, combined with Brand Cohesion and Reputation Management. This ensures your online image immediately communicates institutional trust and professional excellence.

"We don’t know if our marketing budget is working."

Data-Driven Transparency: We stop the guesswork. Through dedicated Analytics and Reporting, we track key metrics (like CPQL, conversion rate, and revenue-to-ad-spend), providing clear dashboards and actionable

"It’s hard to stand out against cheaper competitors."

Strategic Differentiation: We work with you to find what makes you unique and highlight your expertise, safety records, and unique processes. We build your brand as a trusted authority—not a commodity—allowing you to compete on value and quality, not just price.

Home Services Digital Marketing for Residential Contractors

For residential and local home service contractors, marketing is about building immediate local trust and ensuring visibility when a homeowner has an urgent need. Your strategy must reflect the fast-paced, high-volume, and consumer-focused nature of homeowner decisions. Our specialized services are meticulously designed to target local homeowners through search and social platforms, emphasizing reliability, craftsmanship, and a seamless customer experience to secure new jobs quickly.

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Key Home Service Contractor Challenges & Solutions

We offer a wide range of services designed to meet your unique needs and deliver exceptional results. Each service is tailored to ensure the best possible outcomes and help you achieve your goals.

“We aren’t showing up on maps or ‘near me’ searches.”

Local Visibility Domination: We optimize your entire digital footprint for hyper-local performance, focusing heavily on optimization across platforms and earning map pack/AI prominence to capture immediate service needs.

“They keep choosing the guy down the street”

Trust & Review Management: We provide robust Reputation Management strategies and easy-to-use software to help actively solicit reviews and prominently features testimonials and high-quality visuals on the website to build consumer confidence instantly.

“We lose business to big lead-generation companies.”

Direct Lead Ownership: We shift budget from expensive third-party platforms to direct-to-consumer Paid Advertising (LSAs/PPC) and owned channels, ensuring every dollar builds your brand equity and every lead belongs to you.

“It’s hard to convert leads quickly because of pricing questions.”

Content-Driven Transparency: We use Blogging and Content to preemptively answer common, difficult questions about cost and process, setting realistic expectations upfront and leading to higher-quality, faster conversions.

Home - digital marketing agency - 2. Strategy

Work With
People Who Actually Get It

You’re an expert in your field and we’re an expert in ours! Let our team of marketing specialists get the job done right.

Home - digital marketing agency - ashley

Ashley Robinson

Director of Operations

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Joshua Klinger

Director of Client Strategy

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Alex Peters

Media Strategy Lead

Home - digital marketing agency - marnie

Marnie Slater

SEO & Content Manager

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DJ Dixon

Web Operations

Concrete Strategies | Lasting Results

Contractor

Organic Search Performance (Blogging & SEO) | Q1 2022 compared to Q1 2021

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201%
Increase in Conversions (Phone Calls & Form Fills)

B2C Online Retail

Google Ads Performance | Q1 2022 compared to Q1 2021

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229%
Increase in Conversions
A blue square with a dollar sign and a green arrow
30%
Decrease in Cost Per Conversion
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290%
Revenue Increase w/ 129% Increase in Spend
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70%
ROAS Increase (return on ad spend)

What our customers have to say

Fantastic company to work with. I’ve been with them for over 10 years and everyone I work with at RSM is knowledgeable and responsive. They give a personalized touch to every project in a way I’ve never seen with any other company that I work with.

Adam Brinkmann
Rating: 5

It has been great working with RSM and the team. They clearly understand my needs as a contractor and have helped me develop a holistic approach to lead generation. They do my website hosting, SEO, and content development. They are ultra responsive. I would recommend them to anyone looking for contractor marketing.

David Michael Bandimere
Rating: 5
RSM has been wonderful to work with!
John Miller
Rating: 5

The RSM team is amazing to work with! They prioritize communication and made updating our website a breeze. They walk you through the process and have dedicated team members for each task. They set up very productive video calls to walk through exactly what needs to be done on time. They are a very knowledgeable, friendly, and professional team!

Tyler Smedley
Rating: 5

Although I’ve only been working with RSM for a short period of time it’s been a great experience. The communication has been excellent. Ashley does a great job of keeping me on schedule, and Taylor has been on the ball, handling the website & socials. Tavis even came up with a great logo for us! Thank you!

Mike Bartle
Rating: 5

Great team very responsive and willing to meet with me to confirm what I did not understand. Looking forward to finding more customers and long term engagement with RSM

John Baran
Rating: 5

It was a pleasure working with the RSM team on our new website. The communication was great throughout the process. It was an easy process and the team was very detailed. They nailed it! I would highly recommend them if you are looking for a professional team

Debbie Peterson
Rating: 5

The team at RSM Marketing has been great to work with! Everyone is helpful and knowledgeable and have been an integral part of getting our website and marketing up and running. I highly recommend them!

Grant Gibson
Rating: 5
RSM has done a great job for us. Their communications are excellent!
Geoff Ladell
Rating: 5

RSM is a great partner of ours. They are patient with our questions and are always willing to help us brainstorm ways to maximize our web presence.

Sara Kline
Rating: 4

The team at RSM is absolutely amazing. Their creativity and professionalism are second to none. They find smart solutions for your project needs…very impressive work.

Ebony Clemons Ajibolade
Rating: 5

If we could give 10 stars, we would! Peter and his crew were fun yet professional. They were open and willing to take our ideas, no matter how silly, and run with them, creating an amazing video. We enjoyed working with them and look forward to our next collaboration.

Stephanie Almanza - Chisholm Trail State Bank
Rating: 5

The on-the-ground still work was of great quality. The drone shots, when given the ability to add feedback, also delivered. However, it felt very much that RSA was first, the client was second. It started by getting the bill before the work was even performed, there were a few other examples in between, then it concluded by seeing the project on their Instagram before sharing images with the client.

James Williams
Rating: 5

We are very pleased with the service, quality and excellent “on time” product we have received from Peter and his crew at Hydraulic Studio. We intend to work with Hydraulic Studio for many future projects.

Linda Jolly
Rating: 5

Excellent service! Keeps working year after year!Jamie Osorio

Jamie Osorio
Rating: 5

Working with RSM to update our marketing pieces & develop a social media strategy has been a great investment for the future of BML. The people that we’ve worked with are friendly, knowledgeable, & helpful.
They were willing to take on the challenge of analyzing BML & learning about the health insurance/employee benefits industry to create marketing material that would appeal to our diverse target audiences.
From the start, this project has been a hands-on, joint effort with RSM & BML. They are receptive to feedback & quick to provide answers to any questions. We definitely recommend using RSM to create appealing graphics & kickstart your social presence.

Olivia Voegeli
Rating: 5

The Kansas African American Museum (TKAAM) had the pleasure to work with Peter and his awesome team to create a magnificent production called “2020 A Tribute to Trailblazers Hall of Fame”. Retooling this event into a virtual program was a BIG transition for us, but Peter/team made it very easy and a lot of fun! The final production was excellent and surpassed all of our expectations! Excellent work!
~~ Denise Sherman, TKAAM Executive Director

Denise Sherman
Rating: 5

We are extremely satisfied with the services and support we have been receiving with RSM Marketing. Marnie in particular is a wonderful communicator and ensures we are completely satisfied and will continue to work with us until we get the job done.

Kara Montgomery
Rating: 5

Very attentive to what I need. They listen to my thoughts and then create the perfect scenario for my online marketing success!

Valerie Mussett
Rating: 5

We hired these guys to provide drone coverage for a live cross-country broadcast. It was an excellent experience from start to finish. Prior to the event their communication was very thorough and professional. They provided a detailed bid for exactly what asked for and their pricing was very competitive. As for the drone coverage itself- it was outstanding! The drone coverage was nearly flawless and we were in very challenging conditions with a snowstorm that day! I would highly recommend these guys!

Scott Rehling
Rating: 5

Let's Talk Strategy.
Contact Us Now.

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