Ashab is a Research Analyst based in India who focuses on the global aviation market. He conducts detailed market research studies on existing and emerging markets worldwide, with expertise ranging from statistical analysis to building complex financial models for forecasting.
Before joining Skift in 2023, Ashab spent five years in management consulting at Deloitte and CAPA India. He worked on projects spanning the public sector, financial services, and transport and aviation, with a focus on strategy and implementation.
Ashab is an aviation strategy researcher focused on airline economics, business models, and technology-led value creation. His work spans low-cost, hybrid, and premium airline strategies, with emphasis on profitability drivers, revenue pools, network discipline, and capital allocation. He also advises on the role of commercial and digital capabilities—revenue management, distribution, loyalty, and data platforms—in reshaping airline performance, consolidation dynamics, and long-term competitive positioning.
