Propellor

Propellor is a real-time, cross-channel data platform built to unify marketing, sales, and customer data into a single source of intelligence. Instead of switching between disconnected tools and spreadsheets, you can connect Propellor to 200+ data sources and keep your key business data continuously synced. The platform brings these signals together so teams can measure performance end-to-end, understand what’s driving outcomes, and turn insights into action across campaigns, pipelines, and product decisions.

Once your connectors are set up, Propellor automatically organizes incoming data and generates ready-to-use dashboards, giving you quick visibility into core metrics without a long implementation cycle. For teams that need deeper analysis, Propellor supports custom analytics and flexible reporting, enabling you to slice performance by channel, audience, product, category, SKU, cohort, or time period. Alongside standard dashboards and templates, Propellor also provides AI-generated insights to surface trends and anomalies, helping you spot what changed and where to focus next.

Propellor is designed not only for analysis, but also for activation. With Data Apps and data activation capabilities, teams can translate unified insights into practical workflows—improving targeting, optimizing budget allocation, refining conversion journeys, and aligning marketing and sales around a common view of customers. Whether you’re trying to understand acquisition efficiency, track funnel conversion, evaluate retention, or monitor revenue contribution by channel, Propellor helps connect the dots across your data estate.

It’s especially useful for fast-moving companies that want clarity on what to measure and how to scale analytics over time. By consolidating data, automating reporting, and enabling both exploration and operational use of insights, Propellor helps teams spend less time wrangling data and more time making decisions based on it.