Our Journey
6th Decade of Craftsmanship
(2023 – 2032)
Artisanal Craftsmanship at scale
We are committed to fostering continuous business growth towards the concept of “Artisanal Craftsmanship at scale.” Our aim is to meet expanding market demands while preserving the uniqueness of meticulously crafted pieces. By embracing the techniques of expert craftsmen, we align our production to support larger quantities without compromising craftsmanship. Simultaneously, we focus on developing strategies for both the Original Design Manufacturer (ODM) and Original Brand Manufacturer (OBM) groups, ensuring their robust growth. This approach is geared towards effectively competing in the jewelry and decorative accessories industry, both in Thailand and internationally. We strive to create growth in the Omnichannel Distribution business group that meets the needs of combining all channels of communication with customers in one place, enhancing the creation of a good customer experience and long-term brand loyalty. This leads to creating sustainable returns for all groups of stakeholders, giving importance to sustainable development that connects every dimension to be consistent with the context of business operations.
6th Decade of Craftsmanship
(2023 – 2032)
Artisanal Craftsmanship at scale
We are committed to fostering continuous business growth towards the concept of “Artisanal Craftsmanship at scale.” Our aim is to meet expanding market demands while preserving the uniqueness of meticulously crafted pieces. By embracing the techniques of expert craftsmen, we align our production to support larger quantities without compromising craftsmanship. Simultaneously, we focus on developing strategies for both the Original Design Manufacturer (ODM) and Original Brand Manufacturer (OBM) groups, ensuring their robust growth. This approach is geared towards effectively competing in the jewelry and decorative accessories industry, both in Thailand and internationally. We strive to create growth in the Omnichannel Distribution business group that meets the needs of combining all channels of communication with customers in one place, enhancing the creation of a good customer experience and long-term brand loyalty. This leads to creating sustainable returns for all groups of stakeholders, giving importance to sustainable development that connects every dimension to be consistent with the context of business operations.
5th Decade of Craftsmanship
(2013 – 2022)
Craftsmanship with Sustainability
Amidst the global changes in technology and consumer behavior, we’ve adjusted our business strategy, dividing into two main groups: Production Business and Omni-channel Distribution Business. We have ceased our distribution operations in France, Germany, and the United States, while maintaining close direct customer service from our production bases in Thailand and Vietnam. Our focus isn’t solely on product quality; we are committed to conducting business responsibly throughout the supply chain. We have been officially recognized as a member of the Responsible Jewellery Council (RJC). We are grateful to our customers for giving us the opportunity and invaluable experiences, allowing us to deliver several hundred million intricately crafted jewelry pieces up to the present.
5th Decade of Craftsmanship
(2013 – 2022)
Craftsmanship with Sustainability
Amidst the global changes in technology and consumer behavior, we’ve adjusted our business strategy, dividing into two main groups: Production Business and Omni-channel Distribution Business. We have ceased our distribution operations in France, Germany, and the United States, while maintaining close direct customer service from our production bases in Thailand and Vietnam. Our focus isn’t solely on product quality; we are committed to conducting business responsibly throughout the supply chain. We have been officially recognized as a member of the Responsible Jewellery Council (RJC). We are grateful to our customers for giving us the opportunity and invaluable experiences, allowing us to deliver several hundred million intricately crafted jewelry pieces up to the present.
Synergy from Cooperation and Teamwork
We have participated in various international jewelry fairs, exchanging ideas with industry experts, accumulating experience, and embracing new concepts. We established joint-venture companies in Germany and India, emphasizing design and marketing capabilities. After working with top designer brands for decades, we’ve achieved a harmonious collaboration across countries, developing a portfolio of collections marked by design innovation, specialized techniques, and a global perspective. Moreover, we deeply value the internal team dynamic and have consistently prioritized our workers’ quality of life, as they are the main contributors to our exquisite jewelry creations.
4th Decade of Craftsmanship
(2003 – 2012)
4th Decade of Craftsmanship
(2003 – 2012)
Synergy from Cooperation and Teamwork
We have participated in various international jewelry fairs, exchanging ideas with industry experts, accumulating experience, and embracing new concepts. We established joint-venture companies in Germany and India, emphasizing design and marketing capabilities. After working with top designer brands for decades, we’ve achieved a harmonious collaboration across countries, developing a portfolio of collections marked by design innovation, specialized techniques, and a global perspective. Moreover, we deeply value the internal team dynamic and have consistently prioritized our workers’ quality of life, as they are the main contributors to our exquisite jewelry creations.
3rd Decade of Craftsmanship
(1993 – 2002)
International Service Expansion
Over time, as the business grew, we had long-term key clients, including jewelry retailers, TV shopping channels, and department stores in America and Europe. Therefore, in this decade, we established client service offices in the USA, UK, and France to better serve our key clients, gaining prompt feedback and understanding of the local markets.
3rd Decade of Craftsmanship
(1993 – 2002)
International Service Expansion
Over time, as the business grew, we had long-term key clients, including jewelry retailers, TV shopping channels, and department stores in America and Europe. Therefore, in this decade, we established client service offices in the USA, UK, and France to better serve our key clients, gaining prompt feedback and understanding of the local markets.
Original Jewelry Design Company
Having gained acceptance from a larger group of clients, we decided to expand our production base from Thailand to Indonesia and Vietnam to utilize specialization and achieve economies of scale. Pranda was recognized as a leading Thai jewelry exporter who specializes in fine craftsmanship jewelry, garnering various awards and recognitions. In 1992, we also launched our own brand, Prima Gold, meticulously handcrafted 24K gold jewelry with 99.9% gold purity, reflecting the high-level expertise of our jewelry craftsmanship.
2nd Decade of Craftsmanship
(1983 – 1992)
2nd Decade of Craftsmanship
(1983 – 1992)
Original Jewelry Design Company
Having gained acceptance from a larger group of clients, we decided to expand our production base from Thailand to Indonesia and Vietnam to utilize specialization and achieve economies of scale. Pranda was recognized as a leading Thai jewelry exporter who specializes in fine craftsmanship jewelry, garnering various awards and recognitions. In 1992, we also launched our own brand, Prima Gold, meticulously handcrafted 24K gold jewelry with 99.9% gold purity, reflecting the high-level expertise of our jewelry craftsmanship.
1st Decade of Craftsmanship
(1973 – 1982)
Establishment of Foundation
Our foundation was established under the name “Pranda Design” in 1973, with a belief in the heart of craftsmanship. We first exported jewelry from Thailand to the United Kingdom, later expanding to Europe. Subsequently, we set up our in-house production facilities in Bangkok, Thailand, under the name “Pranda Jewelry”, complemented by our own design development center to pioneer a portfolio of unique collections. From the early days, our reputation was quickly established in the industry, as the Pranda name represents a high-quality, original-design jewelry producer
1st Decade of Craftsmanship
(1973 – 1982)
Establishment of Foundation
Our foundation was established under the name “Pranda Design” in 1973, with a belief in the heart of craftsmanship. We first exported jewelry from Thailand to the United Kingdom, later expanding to Europe. Subsequently, we set up our in-house production facilities in Bangkok, Thailand, under the name “Pranda Jewelry”, complemented by our own design development center to pioneer a portfolio of unique collections. From the early days, our reputation was quickly established in the industry, as the Pranda name represents a high-quality, original-design jewelry producer