For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are. Our job is no longer to build...
Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success
Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard...
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A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the...
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How to Create Video Marketing That Converts
A high-performing video marketing strategy should be more than going viral. It’s crucial to make viewers take action. See how to create video marketing that converts.
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How to Optimize Your Facebook Ad Copy
What is the optimal length for your ad copy? Size matters - but it also depends on the intent level.
Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Working in performance marketing and need to know a bit more about Google Tag Manager? Find out how to get started and some of the best benefits you can gain from the tool.
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Seven Facebook Ad Examples to Inspire Your Campaign
Do you want to start a Facebook ad campaign yet are unsure of the best advertisement approach? Here are seven Facebook ad examples to inspire your campaign.
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Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click campaigns.
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The Digital Marketing Certifications Most Worth Your Time
An easy to follow guide to the world of online digital marketing certifications, as well as an explanation of their value to both beginners and professionals.
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Past, Present, and Future: Social recommendations for the Festive Season
Brainlabs Global VP of Social, Ofir Halfon, helps you prepare for the holiday season with a 2020-2021 CPA vs CPM analysis and Social recommendations for the UK and US market.
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How to Get the Most Out of Facebook Video Ads Strategy
Are you looking to get the most out of your Facebook video ads? Here's a quick guide with everything you need, from goal-setting to video styles!
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Privacy Issues And The Return Of Branding
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.
