A lot of first campaigns fail before they launch. Not because Google Ads is hard. Because it’s easy to start in the wrong place. I run Google Ads for SMBs, and this article covers the guidelines I wish more people...
6 PPC Myths Every Advertiser Should Stop Believing
From assuming that more conversions automatically mean better results, to believing that LinkedIn Ads are always more expensive than Meta Ads, some of our Hero Conf UK 2026 speakers are here to debunk some of the most common PPC misconceptions...
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ChatGPT Ads Are Here: Everything We Know So Far
The biggest shift in paid search since Google launched ads. ChatGPT Ads is live, and this is what we know so far.
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Why Server-Side Tracking Is No Longer Optional for Paid Media
Your campaigns are better than your data says they are. Or worse. The problem is, you genuinely don’t know which and that’s the real crisis facing performance marketers today. We’ve entered an era where the foundational measurement layer most advertisers...
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Google Marketing Live Key Takeaways – What the PPC Industry Needs to Know for 2026 and Beyond
Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers can hear about new product announcements and Google showcases real-world case studies from businesses using their...
Meta Ads Strategy: How to Avoid Common Pitfalls and Optimize for Success
Like Google, Meta has a thousand and one different toggles and most of them are not on your side. I think it’s a powerful platform for ecommerce and lead-gen. When it works, it really works. But things like their dashboard...
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The Power of Standing Still: My Hero Conf and brightonSEO April 2026 Recap
I’ll be honest, I nearly did what I always do at conferences. Head down, agenda in hand, power-walking between talks, grabbing a tea on the go. But this time at Hero Conf and brightonSEO, I did something different. I stood...
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Why Reviewing Impression Share Metrics Can Transform Your E-commerce PPC Performance
When managing e-commerce campaigns, it’s easy to focus on surface-level metrics; while these are important, they don’t always tell you what you’re missing. That’s where impression share metrics come in. By reviewing Search Impression Share, Search Lost Impression Share (Rank),...
Advanced Google Ads Techniques To Master In 2026
As 2026 picks up the pace, we PPC heroes continue to experience a plethora of changes to get our heads around. But, in this year and in the years to come, how can we cut through the noise and focus...
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Building Links to Your Website Using PPC
Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads – can...
Five Ways AI Can Improve Copywriting and PPC Performance
Will AI replace copywriters entirely or will it be a tool to make our jobs easier? Learn how to use current AI tech to boost your copywriting and PPC performance.
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Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been fascinating to...
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