Hoppipolla
Hoppipolla is a monthly surprise box that celebrates creativity through a carefully curated selection of independent publishing, design objects, prints, and curiosities. The project aims to promote and spread the culture of Italian independent publishing, bringing unexpected and inspiring items directly into people’s homes. The name Hoppipolla—which in Icelandic means “jumping into puddles”—evokes a sense of wonder, spontaneity, and joyful discovery. I was commissioned to design the visual identity of the brand, developing a cohesive system that included the logo, packaging design, and a series of supporting materials. The result is a playful, fresh, and contemporary identity that reflects the surprise and delight at the heart of each Hoppipolla box.
Patrizio Anastasi© 2025