For years, partner teams have operated on incomplete data. Spreadsheets. Outdated PRMs. Static lists. Manual research.Endless activity that looked productive — but didn’t always translate into revenue impact. If you don’t have fresh, structured, ecosystem-wide intelligence, you are making partner
Partner-led growth is no longer optional for B2B technology companies. As ecosystems expand, competition intensifies, and buyers rely more heavily on trusted partners, the ability to orchestrate partner-led revenue predictably has become a strategic requirement.
The future of partnership success hinges on precision, data, and trust in a hybrid channel world. This discussion, led by Sugata Sanyal, Founder & CEO of ZINFI, features two industry pioneers: Dina Moskowitz, CEO and Founder of PartnerOptimizer, and Theresa Caragol, CEO and Founder of AchieveUnite and author of Partnering Success.
Whether you’re a CMO optimizing your full go-to-market motion or a marketing executive responsible for channel strategy, this session provides the foundation to transform your partner ecosystem from an unpredictable variable into an aligned, scalable revenue driver working in concert with your direct sales efforts.
Most channel programs don’t fail loudly — they quietly stall. Dashboards look busy, outreach happens, and everyone is “working the base.” But without enrichment, you’re flying instrument-blind.
How data-driven partner intelligence has become essential infrastructure for partnership success, C-suite planning, and competitive survival.
How PartnerOptimizer’s unprecedented partner market intelligence breakthrough earned recognition from Jay McBain and is sparking industry transformation.
MSP MYTH BUSTING: At the upcoming MSP Summit, we are featuring insights and data from the incredible work being done by Dina Moskowitz at PartnerOptimizer in a session titled “MSPs Aren’t One-Size-Fits-All.” This is information of critical importance to MSPs, vendors, distributors and suppliers to the managed services channel.
Selecting the right IPPs is not the same as ICPs. If this isn’t addressed, then even with the best RevOps / PartnerTech team in the world, they’ll be wasting cycle time, expensive resources and expensive tools.
Our Curated Partner Discovery and Market Research Services go deeper, delivering high-touch, hand-verified lists and insights for ultra-specific partner recruitment campaigns. If you’re tired of sifting through generic lists, chasing unqualified partners, or relying on outdated intel, it’s time to see what precision partner intelligence can do for your channel.
