PartnerOptimizer is redefining what’s possible in partner ecosystems by solving a long-standing constraint: most partner programs operate without accurate, dynamic, intelligence-grade partner data and without a precise way to define, discover, and prioritize the right partners at scale.
While many partner tools focus on managing partners after they are recruited, PartnerOptimizer transforms the most critical stage of the partner lifecycle: who to partner with, why, and how to invest for revenue outcomes. This shift from partner administration to partner intelligence is a step-change innovation.
PartnerOptimizer enables partner leaders, CMOs, CROs, and channel teams to make higher-confidence decisions by turning partner data into revenue-relevant signals. Customers use PIPE to reduce revenue leakage, improve partner quality, and align partner investment with measurable outcomes.
In an ecosystem crowded with tools that optimize workflows around imperfect data, PartnerOptimizer stands apart by fixing the data problem itself and enabling a new category: Partner Intelligence.
By redefining how partners are discovered, validated, and valued, PartnerOptimizer is not incrementally improving partner management - it is fundamentally redefining what’s possible in the partner ecosystem.
CEO and Founder
VP of Client Services & Customer Success
Fractional CMO and Advisory Board Member
Our team includes experts with deep Channel Partner expertise as well as SaaS sales, marketing and business development experience. In total, our team has participated in the development and/or implementation of more than 500 Channel Partner programs, primarily in the technology sector.
Dina Moskowitz is CEO, Founder and Chairman of the Board of PartnerOptimizer, Inc, She’s been leading B2B tech companies and partnership teams throughout her career and oversees PartnerOptimizer’s own partner program. In 2024 she was a recipient of Women in Cloud’s “Top 100 Women B2B Tech Founders”. She is the host of the LinkedIn Live Webcast Series “Ecosystem Chronicles”, featuring conversations with partnership leaders that center around partner ecosystem intelligence.
PartnerOptimizer innovates proprietary partner company data mining that is setting the new standard for B2B tech partner discovery, intelligence and market research. It’s Partner Intelligence Platform for Ecosystems (“PIPE”) strives to be the most comprehensive “source of truth” for global B2B technology partner profiling and intelligence. It’s efficiency and affordability is democratizing partner discovery for B2B tech suppliers of all sizes.
Prior to PartnerOptimizer, Moskowitz was CEO and founder of Critical Digital Data Solutions Inc., which developed cloud-based data storage solutions. Dina is an advocate or women in STEM, Cloud, Cybersecurity, SaaS and IT. With more than 15 years in the Channel and Partnerships sector, Dina has been a long-standing member of CloudGirls (recipient of the Cloud Girls Trailblazer award), Alliance of Women in Channel, Women in Cloud, a Top 20 Channel Influencer and has presented at dozens of channel and partnership conferences. Born and raised in New York, Dina resides in La Jolla, California with her husband and two fur babies. She is a graduate of the Wharton School at the University of Pennsylvania, and is a proud mom of two incredible young adults.
Clinton Gatewood brings to PartnerOptimizer two decades of expertise building partner channels in the IT sector. Prior to PartnerOptimizer Clinton was VP Corporate Development for Zenith Infotech, LTD, during which time he built channel distribution for their enterprise network management solutions, recruited more than 12,000 channel partners, assisted partners in the field through prospecting, sales support, and managed demonstrations and installation of trials. Clinton has also been an active co-founder in a SaaS software company in the Backup Disaster Recovery space and an on-premise meetings/conferencing unified communication software company.
Kerry Desberg is an experienced SaaS CMO, having led the development and execution of the global marketing strategy for tech companies that have consistently grown an average of 30+ YoY in ARR and raised millions in funding. Desberg brings more than 30 years of experience across the B-2-B and B-2-C marketing and communications spectrum to the CMO role, including SaaS leaders such as Impartner and Fortune 500 leader such as Procter & Gamble and Danaher.
Desberg is widely known in the channel, having spoken and exhibited at channel industry events worldwide, including serving on The Channel Focus Women’s Leadership Council Advisory Board. Desberg is a recipient of multiple CRN’s Women of the Channel Awards and Global CMO of the Year Award by Enterprise IT World, and is a member of the Forbes Communications Council. Desberg holds a bachelor’s degree in journalism/public relations and a minor in marketing from Georgia State University.
Leading Appgate’s global Cybersecurity Solutions Engineering Team since 2015, Jim spent the previous 10 years serving as a Sales Engineer for AT&T’s Hosting and Managed Services Division, as the Director for Data Return’s IT Operations Outsourcing Division and as the Vice President of Sales Engineering for Verizon’s Cloud and Managed Hosting group (formerly Terremark). His focus has been on large, complex security and managed hosting opportunities that leverage consolidation, virtualization and cloud services as major parts of the delivery method. Prior to Data Return, Jim held various positions with Content Delivery Network, ERP and Database Software Companies and owned his own consulting company from 1996 through 2000.
Steve Bellach is an accomplished senior marketing executive with over 35 years of senior marketing and general management experience at blue chip companies including Nestle, PepsiCo, Kraft and Cadbury. He is currently a principal with Bottomline Marketing, a strategic brand and marketing consultancy, where he works with his clients to drive profitable growth through impactful and differentiated strategies. Steve also sits on several Advisory Boards for early stage companies. Steve earned his MBA with distinction from the Kellogg Graduate School of Management at Northwestern University and his B.S. in Economics from SUNY Albany. Steve’s Favorite Quote: If it ain’t broke, break it!
Mike Dillinger, PhD is Technical Lead for Taxonomies and Ontologies at LinkedIn. Before that, he was Technical Lead for LinkedIn’s and eBay’s first machine translation systems, an independent consultant specialized in deploying translation technologies for Fortune 500 companies, and President of the Association for Machine Translation in the Americas. He has also taught at more than a dozen universities in several countries, and was a visiting researcher on four continents.
Ted is one of the top channel and marketing experts in the high-tech industry, and has launched hundreds of products into the channel for over 400 vendors including; Apple, Microsoft, HP, Adobe, Intel, Autodesk, Citrix, IBM, Sony, Disney, Mitsubishi, Lotus, 3M, GE, Motorola, and over 100 start-ups and mid-sized companies with retail, enterprise and SaaS products.
Ted is a former VP of Sales and Marketing with TAC (now called MarketStar) that grew to over 4,000 channel field reps with over 2,300% growth, a VP Marketing at Goldmine Software (doubled in size 10 consecutive years–over 1 million customers), VP Marketing at $4 billion Harcourt (Seaworld, Neiman Marcus, General Cinemas, Harcourt Ed), Sr VP Marketing at $48 billion Motorola, and VP Marketing at $130 billion GE.
Ted helped raise over $27 million in funding, gone through five successful acquisitions, been quoted in over 100 books and publications, including Marketing Computers, Entrepreneur Magazine, CNN, Internet World, Computer Reseller News, VAR Business, ABC, CBS, Business Week, Software Success, Channel Advocate, Tom Siebel’s “CyberRules,” “In Search of Stupidity,” and wrote the forward and contributed content for, “The Product Marketing Manager’s Handbook for Software.”
He has sat on the board of advisors for CompTIA’s SofwareCEO, and at numerous software companies.
Keith Newman is an entrepreneur and go to market executive with more than 20 years of experience building compelling businesses and go to market strategies that drive early-stage growth companies. Newman started his career as a writer and editor and then launched an innovation hub for media and technology companies before turning his sites on consulting/advisory work and angel investing. He also hosts a popular podcast featuring players in the technology world called “The Look Back” (iTunes/Spotify/et al.). He holds a BA from San Diego State University and completed graduate coursework at SJSU and Stanford University. For recreation, Newman enjoys golf, hiking and places a premium on family time.
Keith Newman
President and Managing Partner
www.newmanmediastudios.com
https://www.linkedin.com/in/kanewman/
The Look Back: Podcast Series
Sample Episode: Interview with Mark Cuban
https://anchor.fm/keith878/episodes/Mark-Cuban-evj8rr
Jean O’Neill, VP of Channel at Appgate, has over 20 years of experience in the technology industry with extensive expertise within the channel. She was instrumental in building and growing channel programs at Cyxtera, Involta, Terremark/Verizon and Rackspace. Additionally, she has counseled, mentored and supplied Channel consulting to companies in their initial stages, laying proper foundations to insure successful Channel/Alliances programs. She is an Angel Investor in two female founded tech companies and is an early and active member of Cloud Girls, a nonprofit community of female technology advocates dedicated to educating themselves and their stakeholders about the vast and dynamic cloud ecosystem. O’Neill graduated magna cum laude with a degree in communication from Kennesaw State University in Georgia and resides in San Diego, CA with her husband and fur-kids.
Juhi Saha is CEO of Partner1, a leading advisory firm helping software companies leverage partnerships to accelerate revenue growth and expand into the US market to unlock new revenue streams. She is an award-winning business leader who has built successful partner businesses and transformed organizations. As Managing Director of Strategic Startups at Microsoft, Juhi built and grew Pegasus, Microsoft’s flagship program for high-growth VC-backed startups. Her team enabled companies to leverage Microsoft’s cloud platforms and sales channels to optimize their business operations and accelerate their growth through co-selling with Microsoft. She has worked with hundreds of Microsoft partners, spanning startups and SMB to mid-market and enterprise businesses. Her work with partners earner her multiple Microsoft internal awards and a reputation as a business builder and partner champion.
Janet Schijns is CEO and Co-Founder of JS Group, a go to market consultancy dedicated to achieving results. She is the founder of the #digitalnormal movement in the industry driving profitable change in the partner community. Janet is the Top 10 Women in Technology 2020 (Analytics Insights), Top 50 Technology Influencers 2020 (Awards Magazine) and was named Channel Influencer of the year in 2019 beating out a slate of nominees from the top tech firms in the world, she has been in the top 5 influencers every year for the past decade. She was formerly EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, generating recurring revenue from higher margin solutions. Prior to that, she was the Chief Channel Executive, Chief Marketing Technologist and ran business products for Verizon Business. Additionally, Janet ran the channel organization for Motorola Enterprise and Government and is a noted and admired expert in the industry regularly appearing on the main stage at a variety of events
Laura Steward is a sought-after business strategist, keynote speaker and award-winning author and unabashed geek. She is the guest host for most SaaSMAX live webinars. After founding and selling her multi-state technology services company she started Wisdom Learned, LLC, a company dedicated to educating leaders based on experience and wisdom learned in the trenches.
Ms. Steward is the author of the Nautilus award-winning, International bestselling book “What Would a Wise Woman Do? Questions to Ask Along the Way”. Through her internationally ranked weekly podcast live show, It’s All About the Questions, keynote speeches, books, seminars, training and one-one sessions, Laura’s mission is clear – help people get off autopilot and create amazing, successful lives.
Don Witt is an accomplished Senior Executive and Board Member with more than 40 years of success across the telecommunications, technology, software, and distribution industries.
Throughout his career, Don has held various leadership positions including Senior Systems Engineer at Northern Telecom, Director of Marketing in the CTOS and NGEN Division at Convergent Technologies, President and Owner of Cylogistics, and Vice President of Strategic Sales and Founding Partner of Voice Carrier. Currently, he is the Strategic Sales Executive and Partner of HoDPros as well as a regular contributor at TelecomReseller.
Fahrbach joins SaaSMAX from LogMeIn, where he spent the past several years leading the channel team for well-known SaaS products including GoToWebinar, GoToMeeting and LastPass. As SaaSMAX’s Head of Channel Success, Fahrbach will lead the sales team in bringing the first data-driven channel partner discovery and insights platform to customers that include growth stage and enterprise B2B tech channel teams.
“It’s an exciting time to join SaaSMAX, especially at this critical time in the channel industry’s evolution. It’s not often that such a unique product and service emerges from within the channel ecosystem that enables channel orgs to work smarter and faster.
“My former team and I were customers and superfans of PartnerOptimizer. By using PartnerOptimizer, we experienced 40% conversion rate from PQL (partner-qualified-lead) to signed reseller partner and exceeded our target sales goals by 50%. I am incredibly excited to help evangelize PartnerOptimizer, and have joined the company to help my fellow channel leaders understand a much better solution to identify, recruit and activate the right partners” stated Fahrbach.
Tatiana Goldstein brings over 25 years of extensive financial, operational and transactional expertise and leadership to help build and realize significant value with a unique and differentiated perspective. Her experience is mostly in technology and software but also spans other industry verticals including healthcare, media, manufacturing and education. Prior to SaaSMAX, Tatiana worked on corporate development and M&A, focusing on building, enhancing and unlocking shareholder value for multiple early and growth stage companies as well as at Octagon Capital Group. Additionally she was an investor in early and growth stage companies at University Ventures, Greenbridge Capital and The Carlyle Group. Prior to Carlyle, Ms. Goldstein focused on merger and acquisitions in the Media and Technology Group at Lazard. Ms. Goldstein began her career as a CPA and holds a Bachelor’s Degree in Economics from the University of Pennsylvania’s Wharton School of Business.
Lisa Patrick brings SaaSMAX 30 years of experience with a deep understanding of Channel Partners and the innovation to fast track a company successfully. Lisa learned this over the years as an executive at enterprise companies as VP Channel Development EMEA at ClickDimensions, VP of Direct and Channel Sales at c360, VP of Business Development for Alliance and Global OEMs at CDC Software, and Channel Sales Manager for AGFA, a division of Bayer.
Lisa activates companies to grow successful Channel Partner Program Partner Programs. She possesses a unique perspective in today’s market garnered from building and leading both direct and indirect sales teams internationally. Currently, she is spearheading programs to help international companies bring their products to the US and helping US companies successfully expand into EMEA. Lisa’s passions include helping non-profit organizations and coaching.
Steve Orenberg has been a senior executive in the Cyber security market for over 20 years, with his operations providing effective and efficient security solutions across the full spectrum of business, consumer, and government organizations. His accomplishments include launching and building North American operations for internationally based security companies from the United Kingdom, Israel, and Eastern Europe. Most notably, Orenberg spent 10 years as the President of Kaspersky Lab, Inc., where he founded the company’s North American operation and grew it into a $160+ million plus concern. Orenberg’s leadership grew Kaspersky into the position of number one vendor partner in corporate and government enterprise client security software, and it’s consumer solutions were the number one best selling products in the retail market. Most recently Steve served as interim CEO of EdgeWave in San Diego. He previously held executive positions with internet security companies such as Sophos and Dr. Solomon’s Software, which was acquired by McAfee (now Intel Security) in 1998. Currently Steve serves as an industry consultant and sits on a variety of Advisory Boards. He resides in La Jolla, CA.
Lars has in the last twenty years been a leading authority on strategic change, disruptive innovation, digital transformation and design thinking. A global citizen mindset, futurist and top-management executive with more than over 20 years of CEO, VP and strategic leadership experience from leading technology enterprise companies like Microsoft and Canon, as well as, start-ups and mid-stage pre-IPO organizations with global growth ambitions in the United States and Europe. All with special emphasis on the wonder and power to disrupt with technology, AI, IoT, enterprise software, cloud video, SaaS and media advertising.
