Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Marketers First, Data Analysts Second
Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement
Delivering Growth: From Account Management to Strategic Consulting
CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies
AdWords Account Health: Search Query Reports
As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query
Identifying Impacts from Search Engine Algorithm Updates
As search engines continue to evolve, it is becoming more important than ever to monitor organic traffic to your website. While some webmasters and
Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus
It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool
Recent Google Algorithm Updates Causing Ranking Volatility
Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings.
Negative Keywords: Important Things Marketing Execs Need to Know
Managing your paid search channel is a full time job, which is why you’ve hired an agency to help out. But just because you’ve
SEO Strategy vs. Tactics
by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO
5 Ways to Learn Internet Marketing
The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of