Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
2013 SEO Ranking Factors Explained
Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis
Siloing Navigation and Creating a High Authority Website Structure
One of the easiest ways to build authority within your website is to use the pages within your site. While we often hear that gaining
The Role of Content in Ecommerce
There is a prevalent thought that content does not have a place in ecommerce. The typical arguments against content are that it impedes and
Do You Need to Clean Up Your Data?
Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much
The Changing Landscape of SEO
According to a recent study conducted by Dr. Pete Myers of Moz, 85% of today’s search engine result pages (SERPs) contain new features.
Getting the Facts Straight on Social Media & SEO (Part II)
In Part I of this two-part series, I discussed a great example of the misinformation that can be found online regarding social media and it’s
Web Analytics is a Valuable Agency Offering
Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors
What Happened to My Precious Keywords?
(Not Provided) Increases to 51% of Referring Keywords In October of 2011, Google began encrypting search data in an effort to offer greater security to
Consolidate Your Website’s SEO Value With Subfolders
Vincent van Gogh’s Portrait of Doctor Gachet sold for $82.5 million at Christie’s New York in 1990. A 1962 Ferrari 250 GTO was purchased for