Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Top 5 Changes in Search Advertising in 2013
2013 was a pivotal year in online search marketing. There were massive updates to Google’s Algorithm, new introductions to keyword bidding, numerous rollouts & oh
How to Turn a Passion for Analytics Into Successful Sports Management
The analytics profession has grown substantially with the advent of new technologies and the integration of powerful statistical software. Across the profession we now see
5 Lessons about Digital Marketing Learned from Buddy the Elf
1) “The best way to spread Christmas cheer is singing loud for all to hear.” You have invested, or plan to invest I hope,
How I Failed a Teammate by Not Listening
There is nothing more important that a leader can do than listen. Sadly, I recently failed a team member by not listening to them.
Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where
Marketing Messaging – Leading or Following?
As I was listening to the radio yesterday, I heard (yet another) health insurance company commercial. In this particular commercial, Jim’s “couch” is bemoaning
Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}
With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is
I Want Candy & Creativity!
It’s Halloween week – candy corn, costumes, and the Disney classic Hocus Pocus are in full force for the next few days. And don’t
Time Management Advice for Digital Dads
As a new dad working in digital marketing, my greatest challenge has been time management. I have a whole new set of responsibilities at home,