Content Credentials. Built into review.
Content Credentials help teams understand how creative content was made – including whether AI was involved.
With PI Content Credentials check, part of PageProof Intelligence®, you can view Content Credentials directly during review, so marketing and creative teams can approve work with confidence.
No extra tools. No guesswork. Just clarity when it matters most.
What are Content Credentials
Content Credentials are tamper-evident metadata attached to digital files that describe how content was created and edited. They can include:
-
Whether AI was used to generate or modify content
-
The tools used (such as Adobe Photoshop or Firefly)
-
Creator and provenance details.
As AI-generated content becomes more common, Content Credentials help bring transparency and trust to digital media.
Why content credentials matter for marketing teams
In today’s fast-paced digital environment and with the volume of assets increasing, trust and compliance is more critical than ever to marketing and creative teams. Content Credentials help you:
- Brand protection: Confirm assets align with brand guidelines including how they were created and modified.
-
Confirm AI use before publishing or sharing assets.
- Meet internal, legal, or client requirements: Avoid costly mistakes by verifying that all licensed images are properly attributed before launching a campaign.
-
Approve work with confidence, especially at scale.
They reduce risk and remove uncertainty – without slowing teams down.
Verify content credentials with PI Content Credentials check
PI Content Credentials check is a feature within PageProof Intelligence®, PageProof’s intelligent review layer.
It analyzes images, PDFs, video, and audio files and surfaces Content Credentials directly inside the PageProof review experience. That means reviewers can see:
- Creator and credential details: Identify who created the asset and verify any credentials.
- Generator tools: Confirm how the content was created or edited, for example using Adobe Photoshop.
- Whether content was generated using AI, for example using DALL-E, or Firefly.
All without leaving PageProof.
PI Content Credentials check works alongside Smart Check, which reveals hidden technical details you can’t see just by looking at the artwork – fonts and colors, color profile, linked assets, resolution, and more – together, they give teams a deeper, more complete understanding of the content they’re approving.
Join a live demo to see PageProof in action.
Build on open standards. Backed by trust.
PageProof is a proud member of the Content Authenticity Initiative and uses the C2PA framework for content provenance and authenticity.
We’re committed to helping creative and marketing teams work faster – without compromising trust.
From review to final file
Approving content is only one part of the story.
If you also need to add or verify Content Credentials on final files, we recommend FinalFile.com – a free tool brought to you by PageProof. FinalFile.com lets you:
-
Add Content Credentials to images, video, and audio files
-
Verify existing Content Credentials.
Add or verify Content Credentials on final files with FinalFile.com (free).
Frequently asked questions
What are Content Credentials in PageProof?
In PageProof, Content Credentials are tamper-evident metadata embedded in creative files that explain how content was created and edited.
They can show:
-
Whether AI was used to generate or modify the content
-
Which tools were used (such as Adobe Photoshop or Firefly)
-
Authorship and provenance details
In simple terms, Content Credentials help teams understand what they’re approving — and how it was made.
How does PI Content Credentials check work?
PI Content Credentials check is part of PageProof Intelligence®. It analyzes creative files during review and displays Content Credentials directly inside PageProof.
That means reviewers can instantly see authenticity details — including AI usage — without leaving the approval workflow or opening another tool.
For marketing teams, this removes guesswork at the moment approvals happen.
Why are Content Credentials important for marketing and creative teams?
Content Credentials help marketing and creative teams:
-
Confirm whether AI-generated content is included
-
Protect brand trust before publishing
-
Meet internal, legal, or client requirements
-
Approve work with confidence at scale
As AI becomes more common in creative workflows, Content Credentials provide transparency — helping teams move faster without increasing risk.
Does PageProof modify our files or use our data to train AI?
No. PI Content Credentials check only reads existing Content Credentials embedded in your files.
PageProof does not modify your creative assets, and your data is not used to train AI models outside of the PageProof Intelligence® platform.
What’s the difference between PageProof and FinalFile.com?
They support different stages of the content lifecycle:
-
PageProof shows Content Credentials during review and approval using PI Content Credentials check
-
FinalFile.com lets you add or verify Content Credentials on final files after approval
Together, they help teams maintain trust from first review through to final distribution.
Is PageProof aligned with industry standards for Content Credentials?
Yes. PageProof is a member of the Content Authenticity Initiative (CAI) and supports the C2PA standard for content provenance and authenticity.
This means PageProof helps teams adopt Content Credentials using open, industry-backed standards — without adding complexity to their workflow.