What happens when your MQL target assumes total market domination? A Conversation with Rachel Trindade

In this episode of How’d You Get That Number?, Daren Lauda sits down with Rachel Trindade, CMO at FlavorCloud and former revenue leader across marketing,.... read more

07/30/25 CMO

The Fractional CRO Mandate: Hit Quota, Hire Smarter, Grow Faster

Driving sustainable growth isn’t about heroic sales pushes at quarter‑end—it’s about confidence in the numbers you run every single day. Few roles feel more pressure.... read more

07/17/25 CRO

HYGTN #1 with Sean Crafts: How Blind Forecasts Nearly Broke a $100M SaaS Company

Broke a $100M SaaS Company How Misaligned Planning and Blind Forecasts Nearly Broke a $100M SaaS Company, and What They Did About It In B2B.... read more

06/13/25 Uncategorized

Introducing Outset Sales Capacity for sales forecasting & headcount planning

Sales teams are under constant pressure to hit aggressive targets, but unpredictable forecasts, misaligned hiring, and disconnected planning make it tough to scale profitably and.... read more

03/24/25 Annual Planning, SaaS GTM Strategy