Hello
brilliant
marketeers
welcome to our
brand.
Find everything you need to craft stunning content using our brand voice, identity and assets.
- Download assets
- Say hello like us
- Be bold with our colors
Our logos are just
as brilliant as you.
Explore our logo's and understand why they are the most important asset we have.
Our logo
A new way to say hello
starts here
How we build trust and confidence with our customers starts with our logo. The way in which our logo is presented and where it appears is crucial for the world to trust our mission.
Logotype
Our typographic uses custom letterforms called nuhello Delight. The typographic has been built to be bold and sharp representing our confidence in what we do.
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Our logo must have a minimum of 120px padding.
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Our logo must not be smaller than 80px.
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Our logo must be less than 10% of the content.
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Our logo cannot be used vertically.
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Our logo colours should not be changed.
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This logo should be used for promotional content.
Brand Name
Our brand name is nuhello
and we're customer first
Brand Name
Our brand name is our identity. We use it across everything we do and it's important that our customers see our brand consistency from day one.
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Do not spell nuhello as Nuhello.
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Our brand name should always be all lowercase.
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Our brand name should never be all capitalised.
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nuhello is singular so do not add "s" after it.
The Intelligence Logo
Every customer is crowned a winner
with our solutions
The consistent appearance of our icon is critical in ensuring our audience instantly recognises our brand across various channels. In many cases, this symbol is the first introduction that people have to nuhello.
Favicon
Our icon is our face on social accounts and our partners websites, keeping nuhello front and center. It can be used at a wide variety of sizes, as small as 16px like our favicon.
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This logo must not be smaller than 16px.
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This logo cannot be used vertically.
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This logo's colours should not be changed.
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This logo should only be used on content where customers instantly recognise our brand.
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This logo should not be used on the same content as our nuhello logotype.
AI Assistant nu Logo
The most intelligent friend
in your business
We want users to understand that we power many of their daily interactions. Our nu logo is the most likely visual our users will be familiar with which gives them confidence to engage with us.
Logo
nu powers over 4 million interactions each month and is the assistant our customers will recognise across various websites.
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This logo should is only to be used as our chat icon.
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This logo cannot be used vertically.
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This logo colours should not be changed.
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This logo should not be used for promotional content.
Our colours are just
as bright as you.
Communication is a wonderful tool. We want to reflect that in the work we do, and the colours we use — that's why we've developed a bold and beautiful palette.
Our Colour Palette
The colours that underpin our
customers amazing success
Our core colours define our business which evokes trust in our customers and keeps our team focused on pushing the bar.
Our core colour represents growth and progress
We use this colour to reinforce our determination to make our customers succeed in everything they do.
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HEX: #49bc31
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RGB: (73,188,49)
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Used to highlight nuhello
Our core colour represents innovation and a premium service
We use this colour to reinforce our commitment to building cutting edge technology and dedication in servicing each of our customers.
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HEX: #3f215b
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RGB: (63,33,91)
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Always use when promoting nuhello
Our secondary colour represents our modern approach to success
We use this colour to establish trust and professionalism with our customers.
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HEX: #22281e
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RGB: (34,40,30)
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Only to be used as text
Our secondary colour represents our determination to cut through
We use this colour to relate to our individual customers reassuring them that they are not alone.
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HEX: #cfff92
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RGB: (207,255,146)
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Used in email communications
Our voice is just
as bold as you.
Our language principles emphasises that using the nuhello platform is easy, inspiring and empowering.
Our language principles builds strong connections
We use language principles across all communications and customer experience touchpoints.
We always apply restraint and never deviate from these language principles.
Simple
People don't like to feel confused so we never complicate the message with unnecessary words.
- "Four reasons you will love using nuhello"
Smart
People remember things that matter most to them so we make statements that standout.
- "Flexible plans that helps you scale"
Human
People love to communicate so we always try to be personal in the message.
- "We make doing business super easy for you"
Short
People don't have time to waste so we always respect the time of our readers.
- "The smart voice AI chatbot for your business"
Inspiring
People love to discover and that's why we invoke curiosity to explore more.
- "Discover how we empower your most valued customers instantly"
Welcoming
People love to feel supported so we delight readers with every sentence.
- "Get started with nuhello in 3 simple steps"
Actionable
People want to get something for exchange of their time so we add value through every message.
- "Solve 80% of your support issues in minutes"
Our aesthetics are just
as beautiful as yours.
We've built our typography around our foundation with the view that from day one our customers trust us.
The Typographic
The delightful text that
sparks innovation around the world
We're an innovative company, so the words we write and the typefaces we use is key to our brand. We've developed our unique typeface which is as bold as our mission.
Typography
nuhello Delight is our official typography. We use this across all content where we are trying to establish a connection with our audience. It's different and innovative - a credit to our mission.
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Used across all promotional material.
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Should be used as case sensitive text.
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Approval required to use this font.
Secondary Typography
We use Avenir as our secondary official typography. This font is used on documentation and agreements to reinforce our modern approach to business.
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Can be used where Delight is not approved.
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Should be used as case sensitive text.
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Always used for official documentation.
