The Narrative Field Guide

The Narrative Field Guide

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The Irony of Sora
Why couldn't OpenAI avoid such a dumb strategy in the first place?
 • John Rougeux
When Big Decisions Yield Small Outcomes
Making strategic choices about your business is supposed to be hard.
 • John Rougeux
Your Brand Narrative Is a Waste of Money
At least it will be, if you only focus on the artifact itself.
 • John Rougeux
Speed to Clarity vs. Speed to Execution
Your business will win not from speed to execution alone. Your business will only win from having speed to clarity.
 • John Rougeux
Strategist Beware
The viral report "The 2028 Global Intelligence Crisis" looks like smart thinking. But this kind of faux-journalism can quickly derail your strategic…
 • John Rougeux
The Delusion
So you can out-execute competitors. Congratulations. Here's what you're missing.
 • John Rougeux
A Common Enemy: The Threat Facing SaaS and Agentic AI Platforms
They might be competing against each other, but both meta categories also face the threat of losing leverage over their customers.
 • John Rougeux
The Narrative Field Guide
The Narrative Field Guide
Why do some businesses get stuck in the past, while their peers lead the way into new market territory? Subscribe to find out.
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Flag & Frontier
My strategic narrative consultancy where I help clients create and execute their narrative.
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