The hard part isn't knowing AI matters - it's figuring out what to actually do about it. After 250+ conversations and 15 years as a founder, I help you figure out what to focus on and how to grow. Plus a back catalogue on careers, culture, and the future

Learn marketing from a trusted 7x marketing leader with 5 exits. Previous CMO/CRO @Slack, CMO @Zendesk and SVP Marketing @Salesforce.

AI tactics, tools & GTM plays for modern marketers. No AI fluff, no fizzle, no BS. Just the AI stack you need to scale.

How top 1% startups grow.

Scalable Traction By Design For Startups In The Age of AI

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon

Furthering the art and science of category creation. Strategy, design and creativity for the new world.

AI meets commerce + growth. You bring the questions, I'll bring the hot takes.