Subscribe
Sign in
Home
Notes
Archive
About
How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Oct 22, 2024
•
Chris Guest
12
8
9
Most Popular
View all
The Great Sobering Of 2024: A Look Ahead For AI Startups
Jan 6, 2024
•
Chris Guest
4
1
3
AI Answer Engines Are Eating The Search Engine World
Jan 25, 2024
•
Chris Guest
10
5
6
How Category Designers Unlock Killer Category Names
Oct 7, 2024
•
Chris Guest
13
6
The Traction-Native Startup Way
Apr 2, 2024
•
Chris Guest
7
8
9
Category Design
See all
How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Oct 22, 2024
•
Chris Guest
12
8
9
How Category Designers Unlock Killer Category Names
I can’t tell you if your category name is right or wrong (But my process can)
Oct 7, 2024
•
Chris Guest
13
6
The Greatest Debate In Positioning, Abridged.
Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)
Sep 4, 2024
•
Chris Guest
10
4
8
AI
See all
Never Mind The Hype Cycle
It explains nothing about AI or any other technology; it's just human behavior
Sep 17, 2024
•
Chris Guest
8
3
6
Why Are LLMs Already On A Race To The Bottom?
And What Can This Teach You About Positioning Your Product?
May 28, 2024
•
Chris Guest
6
2
3
AI Isn't Just Disruptive, It's Discontinuous
This Has Significant Implications for How You Market It.
Feb 8, 2024
•
Chris Guest
3
3
1
Methodology
See all
Traction Design
Scalable Traction By Design For Startups In The Age of AI
Subscribe
Recommendations
View all 19
Category Pirates
Category Pirates 🏴☠️
Goatfury Writes
Andrew Smith
AI Supremacy
Michael Spencer
Polymathic Being
Michael Woudenberg
Lenny's Newsletter
Lenny Rachitsky
Contact
The Traction Design Co.
LinkedIn
X / Twitter
Traction Design
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
