Creativity
Tech
Execution
BOLD STUNTS
Competing for attention in the media is famously difficult. Our bold creative brand awareness work creates fans and noise for all the right reasons with a focus on your business goals.
Creative Campaigns
We use the latest AI-powered tools to understand your audiences world to pick the right insight, bring it to life with the verve and unapologetic confidence that runs through all our work, and target the precise media at exactly the right time.
Always On PR
Decades of experience collides when it comes to crafting long-term media strategies which ebb and flow seamlessly into the news and cultural agenda.
VIEW
OUR
WORK
We launched Kabuto x Thierry Henry’s new luxury luggage collection with a skyline shoot in London.
WHITE NOISE: Luxury luggage house Kabuto was partnering with Thierry Henry to launch a range of new suitcases, co-designed by the iconic sportsman. But with limited talent time we needed to make the most of our campaign.
BRIGHT NOISE: We set up an iconic photo shoot in front of Londonʼs skyline, behind the scenes video content of the design process, and conducted a controlled press pack interview, along with key exclusives. The campaign generated more than 30+ high quality media articles across The Times, Daily Telegraph, The Sun, CNN, Yahoo and more. We also designed and built a brand new campaign landing page for the e-commerce store.
How a spoof shopping channel helped to launch new arthouse movie and sell tickets and merch.
WHITE NOISE: Arthouse film Up The Catalogue was doing something different, paying all cast/crew the same and splitting all revenue. The film, about shopping channel 4QTV, would launch as a pay per view with merch. How to generate cut through and generate ticket sales to its online premiere?
BRIGHT NOISE: We launched a spoof shopping channel - 4QTV - for real, with its own website, TikTok, and announced to media with the goal of antagonising netizens and creating ‘WTFʼ chatter and intrigue. Stories included an AI host stealing presenter jobs and the channel’s pointless products on sale.
Our sister social agency Flabbergast delivered a teaser TikTok campaign generating more than 1m views in just six weeks, feeding our social-first PR strategy before the big reveal.
We generated 60+ pieces of coverage about the stunt with a reveal moment, interviews and business features about the filmʼs model explaining everything, driving ticket sales for the online film premiere and merchandise via the film’s website which we built.
How we helped Thomas Straker’s disruptive butter brand to cut through.
WHITE NOISE: All Things Butter was ready to level up their PR and make butter the star of the shopping list with its innovative flavoured butter.
BRIGHT NOISE: Our ‘always on’ campaign has generated more than 100 pieces of high quality branded coverage with 100% featuring key messages about how to elevate cooking with All Things Butter, to educate consumers and create more occasion to purchase.
Our PR programme of founder interviews, B2C and B2B product news, and media taste tests was boosted with creative campaigns; crafting the world’s most luxurious chocolate sandwich with Great British Bake Off winner Ruby Bogal; and remixing a modern version of Old MacDonald Had a Farm to raise awareness of today’s farming challenges and the brand’s initiative donating 1% of all revenue to the RABI charity.
And we got All Things Butter on prime time TV with a five minute segment on BBC’s Saturday Kitchen about its flavoured butters!
Raising awareness for Napo as the pet insurance that cares, and cutting through in search and AI-discovery.
WHITE NOISE: Napo Pet Insurance is a challenger brand in the competative pet insurance space, and was taking its first steps into creative PR. We were tasked with communicating Napo’s comprehensive cover and leveraging its expert dog trainer, with a KPI of generating coverage before Xmas - just one week after winning the account.
BRIGHT NOISE: We delivered, kicking off with a creative news story launching the world’s first ‘ShoeChew Cover’ policy that covered puppy damage to footwear, generating national coverage pre-Xmas, when new pets and their insurance were on consumer radars.
Our ‘always on’ programme has since generated an average of one national piece of coverage every other day by jumping on trends - from founder interviews, important round ups for SEO and AI-discovery, to timely expert articles around travel, puppy training and thefts which we hijacked with our ‘The Real Ace Ventura’ campaign. As well as spotting and pitching trends, like ‘The Rise of the Cat Dad’.
We work collaboratively with our sister social agency Flabbergast to amplify Napo’s social programme, with results including double page spreads in national newspapers for the UK’s cutest puppy models.
How we elevated Generator's profile and gained recognition among millennials and Gen Z.
WHITE NOISE: Generator was ready to cut through the PR static with a culturally plugged-in strategy - repositioning its design-forward hostels as must-stay spots for the modern traveller.
BRIGHT NOISE: Our ‘always on’ campaign didn’t just make noise - it made headlines. Over 300 pieces of eye-catching branded coverage landed in just nine months, with every single one amplifying Generator’s key messages. From clever brand collabs with the likes of OKCupid and Wonderfruit, and smart story mining to a bold influencer and media review programme (hello, Klub 25), we placed Generator squarely at the heart of the cultural chat. And when our cheeky 'travel icks' and 'maracations' (trend of people combining marathons with travel) stories hit? They sparked nationwide buzz and delivered serious media mileage.
BIG
AGENCY
KNOW-HOW
ENERGY OF A BOUTIQUE
We’re a tenacious agency with deep experience in both major brands and emerging players. Our award-winning team has worked with the world’s biggest brands, and our international network can take your message global.
We’ve leveraged the power of technology to build our agency from the ground up so that our team has the tools and freedom and headspace to focus their time on delivering smart, creative work and the tools to ensure they deliver business results.
We think like journalists, so we give the media exactly what they need while making every piece of coverage count for you. And we don’t stop grafting until we get you the results we promise.
Above all else, we measure results against the success we create for you, and we’re very proud to be a part of the victories of so many varied brands.
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BRIGHT NOISE NOT WHITE NOISE | BRIGHT NOISE NOT WHITE NOISE | BRIGHT NOISE NOT WHITE NOISE | BRIGHT NOISE NOT WHITE NOISE | BRIGHT NOISE NOT WHITE NOISE | BRIGHT NOISE NOT WHITE NOISE |
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