PR and social @ Stakked work together for pet insurance challenger Napo, brought on board after its share of search dipped in late 2024.

We quickly reversed this driving a significant increase with consistent press, including the world’s first ‘ShoeChew Cover’ to pay out for puppy damage to footwear, founder interviews, fundraising announcements, and important roundups placed in media for SEO and AI-powered discovery. We jumped on trends identified by Stakked’s AI tool MINDA to push expert articles around travel, puppy training, and hijacking a rise in dog thefts via ‘The Real Ace Ventura Pet Detective’ campaign. An average of one national article was achieved every other day.

TikTok and Instagram following has grown month-on-month via drumbeat content, trendjacking and social campaigns. Napo’s ‘Next Top Models’ were discovered through real life events where pet parents could engage with the brand, shared on social, while PR made sure the activity delivered headlines in the media (hello double page spreads and a happy client!).

Napo co-founder, Ludovic Lacay, said: “Quick, creative, and totally in-tune with our brand, Stakked delivered PR results within days; they impressed us so much, we brought them on for social too.”

A culturally plugged-in ‘always on’ PR strategy made headlines with 300+ pieces of eye-catching branded coverage in just nine months thanks to clever brand collabs with the likes of OKCupid and Wonderfruit, and bold influencer and media review programmes.

Chatting directly with journalists showed press trips were a no-go, so within this insight we launched Klub25 where journalists can plan their annual leave around free stays with Generator instead, leading to consistent high quality reviews.

We placed Generator squarely at the heart of the cultural chat. And when our cheeky 'travel icks' and 'maracations' (trend of people combining marathons with travel) stories hit they sparked nationwide buzz and delivered serious media mileage.

Across social Generator connects with Gen Z via TikTok with our ‘KlubGen’ event series, creating real-life opportunities for local creators to engage with their audience by offering packages for bespoke workshops and stays for their fans at Generator’s across Europe within a commission incentive.

Content its audience cares about, influencer shares, and aligning the brand with pioneering young creatives to drive over 800k views on TikTok in just a few months.

Annajane Guzel, Generator’s Global Director of Brand Marketing, said: “The fluidity across PR and social has been game-changing for our marcomms team; better results, bigger campaigns, and brag-worthy coverage and content.”

To launch Kabuto’s new smart luggage collection co-designed with sporting legend Thierry Henry, we delivered a sharp creative moment built around impact and speed.

With a focused production window and high-profile talent, we crafted a striking rooftop shoot against the London skyline, capturing content that positioned the launch as a premium lifestyle story with mass media appeal. We managed behind-the-scenes video, a press pack, and exclusive interviews to drive coverage and conversion.

The result? Over 30 pieces of high-quality media coverage including The Times, The Telegraph, The Sun, CNN and Yahoo. We also designed and launched a dedicated landing page for Kabuto’s e-commerce store to bring the campaign full circle - from headlines to checkout.

London House’s co-founder, Alex Bourne, was set to star in Netflix’s series Buying London as the rival agent in the show. The business wanted to capitalise on this fantastic TV moment, and make sure Alex and the agency were part of the show’s launch coverage, to maximise the opportunity and raise the profile of the business, its personal approach and one-of-a-kind properties.

Munch and Flabbergast delivered an integrated PR and social campaign that mirrored London House’s own approach of letting the homes do the talking, to demonstrate the agency’s dedication to selling their clients homes first and foremost. The campaign generated more than 25 pieces of coverage, including arguably one of the best headlines for the show’s launch in The Times - “Are estate agents about to become sexy?” - and doubled social followers and reach, resulting in twice the normal business enquiries and landing multiple new prime central London listings.

Alex said:“We chose Stakked because as well as being extremely bright, creative and tenacious, they understood the business mission. Their campaign helped to legitimise being on a reality TV show and generated tons of new leads for us, which was our main goal.”

With wellness-driven ingredients and a bold origin story, Not Your Average coffee was ready to reintroduce itself to the world, just not with an average look.

Following a disappointing experience with a previous agency, the founders tapped us to lead their rebrand ahead of their next growth chapter. We set out to create a brand world that felt anything but ordinary: fresh, premium, and rooted in purpose.

Working closely with the founders, we developed a clean yet characterful identity system, from logo to typography, colour palette to packaging that reflects the brand’s functional health benefits while still feeling warm and approachable. No corporate clichés. No coffeehouse kitsch.

We drew inspiration from its Estonian roots, toxin-tested promise, and wellness-first formulas then poured that into every detail, including digital templates, visual assets, and branded storytelling.

The result? A fully rebranded coffee company plus social launch content ready to expand its community of health-conscious sippers with a cohesive, ownable aesthetic across all touchpoints from social to shelf.

The founders of Not Your Average Coffee said: “After a fairly terrible experience with our previous agency, we feel so lucky to have met Stakked and its family of teams. It’s been a joyful process working through the rebranding and content creation for Not Your Average, and we are so excited to continue on the rest of our launch with Stakked’s expertise to guide us.”