Your Clients Want Results. Drive Them With Connected TV.

At MNTN, we want you to be able to trust the performance numbers you’re seeing, which is why we support a variety of different ways to measure the success of your CTV campaign.

You can measure the results of your CTV campaign directly in the MNTN platform through our customizable reporting suite, which gives you access to hundreds of metrics, so you can get the insights that matter most to your brand, like ROAS, CPA, and CPV. In the MNTN platform, you can also measure the incremental performance of your campaigns with our incrementality reporting.

You can measure results directly within Google Analytics and Rockerbox to see cross-channel performance and measure the success of your CTV campaigns across your marketing mix.

You can measure your results in your preferred business intelligence software (like Tableau and DOMO), too.

You could even go with some combination of the three — whatever works best for you.

For years, advertisers have relied heavily on paid search and social media. Today, though, they aren’t as effective as they used to be, thanks to cookie and in-app tracking updates, keyword limitations on search advertising, and other recent developments. Additionally, users often spend their time elsewhere — specifically on streaming. For example, a research study from eMarketer revealed that 72% of US adults use Connected TV (CTV) — more than the number using Meta (68%) — and they spend 3x more time watching CTV than on Meta.

MNTN is making that attention work for advertisers by turning television into the third scalable performance channel. We’ve built software that’s as easy to use as search and social — with reach that outstrips both — and that automatically optimizes to deliver the measurable results advertisers need on the most impactful medium out there. It’s the most effective way to boost your existing campaigns and strengthen your brand message among people who actually want to know about your brand.

The short version: easily and automatically, wherever your audiences are streaming TV, and — thanks to MNTN’s buying power — with unbeatable pricing.

The longer version: With MNTN, CTV is a highly targetable, high-performing solution. It not only supplements your existing TV buys, but also helps feed your funnel and expand what you can call your “performance channels,” beyond just search and social. Thanks to our direct inventory deals with 150+ premium streaming TV networks — from HBO Max and Peacock to FAST (free, ad-supported streaming TV) networks like Tubi, plus device networks like Samsung and LG — our customers’ commercials reach their ideal customers across any screen those audiences use to stream living room quality TV content. (You can even select networks you don’t want to buy on, if you want.) These direct deals give us best-in-class pricing, which we pass along to our customers. Whether you’re a regional advertiser looking to drive results at scale, or a national advertiser who wants to tap into streaming TV’s full potential, MNTN now gives you the flexibility to meet your audience where they’re watching and inspire them to take action.

Our audience-first approach ensures that our customers reach and convert viewers, no matter what they’re watching. Buying inventory on MNTN helps augment your upper funnel TV buys and complement your upfront buys.