Consumer Insights

Analysis of viewership and adoption of streaming television.

Research Digest

Your 2026 Guide to Mother’s Day Creative Best Practices

By Frankie Karrer
March 4, 2026

Your 2026 Guide to Mother’s Day Creative Best Practices

CTV Report

Sports Content on Top Streamers Climbs 52% in Q1 2026

By Frankie Karrer
February 27, 2026

Sports Content on Top Streamers Climbs 52% in Q1 2026

CTV Report

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

By Frankie Karrer
February 6, 2026

52% of Gen Z Streamers Choose Ad-Supported Tiers To Cut Costs

CTV Report

49% of Consumers Say TV Ads Drive Purchases

By Frankie Karrer
January 30, 2026

49% of Consumers Say TV Ads Drive Purchases

CTV Report

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

By Frankie Karrer
January 23, 2026

Digital Live Sports Audiences Are Projected To Grow 5.8% in 2026

CTV Report

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

By Frankie Karrer
January 16, 2026

Two-Thirds of U.S. Viewers Will Watch TV With a Second Screen in 2026

CTV Report

Streaming Now Commands Over 60% of TV Viewing Time

By Frankie Karrer
January 9, 2026

Streaming Now Commands Over 60% of TV Viewing Time

CTV Report

60% of “New” Favorite Shows on Streaming Are Actually Older Series

By Frankie Karrer
December 19, 2025

60% of “New” Favorite Shows on Streaming Are Actually Older Series