2D explainer videos? Still going strong in 2025.
Even with flashy 3D, AI, and interactive tech on the rise, there’s something timeless about clean, bold, and beautifully animated 2D storytelling.
It’s affordable, flexible, and when done right, super effective at turning complex ideas into crystal-clear narratives.
Let’s explore 10 brands that are absolutely nailing the 2D game this year.
What Are 2D Explainer Videos?
You’ve probably seen them; those fun, animated videos that make confusing stuff easy to understand.
They use flat visuals, bold colors, and smooth motion to tell a clear story in just a minute or two.
And in 2025? They’re still one of the most popular tools in video marketing.
Here’s why brands love 2D explainer videos:
- Cost-effective and quick to produce, great for startups and big companies alike.
- Perfect for product explainer videos that need to break down features fast.
- Great for SaaS explainer animation, especially when the product is techy or complex.
- Eye-catching motion graphics explainer style keeps viewers hooked till the end.
In short? 2D animation for business is simple, clear, and gets results.
1. Skillsoft
Company: Skillsoft
Explainer Type: 2D animated explainer
This video keeps it super clear and focused. The minimal visuals and calm pacing let the idea, delegating, and managing up shine through. It’s not flashy, but that’s the point.
The animations support the message, not distract from it. It feels professional, simple, and effective, just like a stellar corporate explainer video should.
i. Why It Works?
- Clean vector illustrations keep your eyes on the lesson.
- Direct narrative; no fluff, just actionable leadership tips.
- Smooth transitions make learning feel seamless and intentional.
- Tone matches audience: perfect for B2B or executive training scenarios.
ii. Key Takeaways
- Less is more; simple visuals help viewers focus on the message.
- Story + flow, a clear narrative makes abstract ideas stick.
- Suits the audience, feels just right for corporate or tech-savvy learners.
- 2D animation for business wins again; practical, charming, and clear.
2. Toast, Inc.
Company: Toast, Inc.
Explainer Type: A crisp 2D animated explainer video
The video is short and to the point. It shows each payment option step by step using simple visuals, so even a first-time user gets it quickly.
The narration is clear and friendly, and the animation smoothly guides your eyes, making the learning feel effortless and cost-effective for businesses.
i. Why It Works?
- Uses a clean and bright style that’s easy on the eyes and perfect for a product explainer video.
- Focuses only on the payment task, no distractions.
- Moves at a steady, calm tone, great for staff training or onboarding.
ii. Key Takeaways
- Keep it simple; showing one task clearly beats cramming everything into one video.
- Match tone to audience, friendly voice + clear visuals = staff feel confident, not overwhelmed.
- 2D animation for business? It’s practical, approachable, and does exactly what it needs to do.
3. Homebot, Inc
Company: Homebot
Explainer Type: A brief and colorful 2D motion graphics explainer
Think clean visuals, friendly pacing, and smart clarity. It showcases data-driven insights and the client experience in one easy flow.
The layout feels fresh, modern, and trustworthy. all while keeping it short, sweet, and totally digestible.
i. Why It Works?
- Flat design with clear UI mockups highlights features without overwhelm.
- Nice mix of product explainer video and animated storytelling, keeps you interested while informing.
- Warm tone, it’s not cold or corporate; it feels helpful, not salesy.
- Sets expectations, makes it easy to see what clients get and why it matters.
ii. Key Takeaways
- Clarity is king. Viewers instantly see how Homebot helps with engagement.
- Visual consistency matters. A flat, simple style keeps focus on the message, not flashy distractions.
- Friendly still sells. The approachable tone makes a technical tool feel welcoming.
- Perfect for our “animated explainer video examples” list.
4. Atrium
Company: Atrium
Explainer Type: SaaS sales enablement explainer
When you hit play, it feels like someone just handed you the cheat sheet for better sales.
Smooth visuals and simple icons walk you through how Atrium turns data into action, instantly showing where reps shine and where they slide.
It’s not flashy, just laser-focused clarity that brings the message home.
i. Why It Works?
- Clean design with data-driven visuals that speak directly to sales teams.
- Problem → solution flow shows real pain (lack of coaching), then flips to everyday wins.
- Business tone, human delivery feels practical, not preachy.
- Purpose meets style teaches with visuals, not distractions.
ii. Key Takeaways
- Data seen simply sticks, Atrium shines by turning charts into stories you can act on.
- 2D animation for business? It’s perfect when clarity and efficiency matter most.
- Relatable journey, you understand the pain, then breathe easy with the solution.
- Strong closer, a confident finish that makes you feel ”Yeah, I want that.”
Looking to simplify your message with a powerful 2D explainer video? Our team’s got the skills to turn your ideas into scroll-stopping motion.
Let’s create something that connects and converts.
Talk with a video strategist
5. HoneyBook
Company: HoneyBook
Explainer Type: A handy 2D explainer video
This one hits just the right note: friendly, helpful, and totally clear. The flat design and clean visuals guide you smoothly, without clutter.
The voice feels like a helpful guide, not a pushy salesperson, which makes the “tax stuff” surprisingly easy to digest. It feels like someone’s giving you a hand, step by step.
i. Why It Works?
- Warm, approachable narration that feels like chatting with a smart friend.
- Minimalist visuals with clear UI mockups so viewers get a feel for the platform easily.
- Focus on pain points, tax season anxiety, and then deliver calm solutions.
- Shows value clearly. It frames HoneyBook not just as software, but as a partner in easing admin stress.
ii. Key Takeaways
- Relate, then resolve. By addressing real worries (tax season!), it wins trust fast.
- 2D animation for business? It shines when making complex topics feel simple and supportive.
- Visual clarity equals confidence. Viewers feel like “I can do this with HoneyBook.”
- It’s both a product explainer video and a confidence-builder, and that combination is gold.
6. Microsoft Edge
Company: Microsoft
Explainer Type: Live-action scenes with 2D UI animation
Personally, this one feels like a mini-movie. Every day, people go from planning events to shopping for gifts, and Edge is right there, lending a hand with AI-powered suggestions.
The blend of people and interface makes the science feel human, and the video visually shows features instead of just naming them. It’s smart, useful, and actually kind of charming.
i. Why It Works?
- Real-life context + animated interface show the browser in action, right when you need it.
- Smooth transitions between scenes and digital overlays keep you hooked.
- AI meets life: It’s not just tech talk, it’s tech that makes life easier.
- Relatable storytelling, it doesn’t feel like marketing, but like helpful advice.
ii. Key Takeaways
- Show, don’t tell, demonstrating features through everyday scenarios makes them stick.
- Humanize tech. Edge feels less like software, more like a smart buddy.
- 2D animation for business? When done right, it highlights value with clarity and charm.
- Combining live action with visuals gives a double punch: emotion + utility.
7. Xero
Company: Xero
Explainer Type: A tidy 2D animation
Right from the start, it turns a typically dull task, paying bills, into something quick and clear.
Clean interface visuals guide you step by step, while the voice-over feels like your helpful co-worker walking you through it.
It makes the software feel intuitive and accessible, no drama, just easy accounting.
i. Why It Works?
- Simple 2D UI graphics keep the visuals neat and focused.
- Step-by-step pacing feels approachable, not rushed or overloaded.
- Tone is helpful, not pushy, perfect for users learning a tool.
- Highlights real value: saving time and reducing hassle with one click.
ii. Key Takeaways
- Break it down. Showing the process step-by-step makes it feel doable.
- Friendly tone matters. It turns a basic feature into something folks actually want to learn.
- 2D animation for business rocks when it’s clear and purposeful.
- Video makes tools human, accounting feels less robotic, more friendly.
8. Akeneo
Company: Akeneo
Explainer Type: Crisp 2D animated explainer
Akeneo’s explainer jumps right into what matters: clarity and flow.
With clean visuals and smooth transitions, it shows how the platform brings all your product data together, manages assets, and powers omnichannel experiences.
You get both the strength of the system and the simplicity of use, without any confusion.
i. Why It Works?
- Flat, vector visuals shine; everything is clear and easy to follow.
- Feature-focused storytelling, you see exactly what Akeneo does, from asset management to marketplace syndication.
- Modern, business-friendly tone, professional but not stiff; confident without being cold.
- Built for clarity, even complex tech feels intuitive and approachable.
ii. Key Takeaways
- When product data feels overwhelming, Akeneo uses 2D visuals to make it feel manageable.
- 2D animation for business keeps things focused, no extra fluff, just the essentials.
- Seeing how the product works in real-world workflows boosts trust and interest.
- Clean design = confident message. Viewers walk away knowing exactly what’s on offer and why it matters.
9. ClassWallet
Company: ClassWallet
Explainer Type: Friendly 2D animated explainer video
The video leans into real-world ease, the kind you actually feel when something just works.
It shows how funds are accessed, managed, and spent digitally, removing the headache of forms and paper.
Everything is smooth, clear, and gets to the point: “We make school spending painless.”
i. Why It Works?
- Simplifies complexity. Paperwork meets automation, and the result feels effortless.
- Minimalist animations help spotlight the key steps, no clutter, just clarity.
- Tone is reassuring and direct; the video feels like a helpful guide, not a pushy sales pitch.
- It’s not just software, it’s a smoother way for teachers, parents, and administrators to manage funds.
ii. Key Takeaways
- Even complex financial processes can feel simple when animated well.
- 2D animation for business shines when it’s clear, calm, and functional.
- Emotion through ease. You don’t just understand the tool, you feel the relief it brings.
- Perfect case of animated video inspiration meets practical purpose, clear message, clean visuals, and real value.
10. Superhuman
Company: Superhuman
Explainer Type: Sharp 2D animated explainer video
I’ll be honest, this video sparkles. It leans into the brand’s promise of being “the fastest email experience ever,” and does it with style and speed.
You feel the rush just watching it, like using an email app should feel exciting, not tedious.
i. Why It Works?
- High-energy visuals that mirror the app’s blazing performance.
- Keeps the pace up, no drags, no fluff, just what matters, fast.
- Communicates benefits clearly, speed, smoother workflows, “inbox zero.
- Feels premium like your email just got a first-class upgrade.
ii. Key Takeaways
- Design matches promise, fast visuals, fast message, fast impact.
- 2D explainer video magic? When visuals reflect brand speed, viewers feel the advantage.
- Emotion meets function; it’s not just about saying you save time, it shows it.
- Great closer for our series. Superhuman sums up why 2D animation for business still rocks: it’s bold, beautiful, and effective.
We’ve now journeyed through 10 awesome examples, from Skillsoft’s clean corporate styling to Superhuman’s high-speed flair.
Each one shows how 2D explainer videos can make messages clear, memorable, and emotionally resonant.
Curious how 2D stacks up against 3D animation? Here’s a quick comparison to help you decide.
Ending Remarks
In 2025, it’s clear: 2D animation isn’t going anywhere.
Whether you’re simplifying complex tech, showing off a sleek UI, or connecting emotionally with your audience, a well-made explainer can do it all.
It’s not just about what you say, it’s how you show it.
If you’re feeling inspired to create a stunning 2D explainer video, the team at our video production company is here to help.
From script to screen, we bring your message to life, clearly, creatively, and with purpose.
Let’s make something awesome together.