Video Series

Loom

Loom brings the power and personalization of async video to the corporate world. The app allows users to record their screen, themselves, and share video messages instantly with a link. For its paid and product marketing campaigns, the $1.53B company joined forces with us to create a series of 30-second to 2-minute videos.

We saved a lot of time partnering with MotionCue. We were able to launch video campaigns with the delivered assets which increased our reach through video marketing channels such as YouTube. We also saw increased engagement on our landing pages when we deployed the videos.

Jeong Lee

Senior Marketing Manager at Atlassian – Loom

Product explainer

This 34-second video keeps it engaging with 2D animation and 3D elements. The video briefly describes how Loom’s product elevates team collaborations. It starts by highlighting the problem of communication breakdown in the workplace and then presents Loom as the solution. The problem–solution structure always makes an impact.

Feature videos

To showcase Loom’s AI integration, the team worked with us to create a feature video. It shows how Loom AI makes async communication even easier. In just 38 seconds, the video shows how workers can take advantage of the feature and improve collaboration with their teams!

Use-case video

Professionals can use Loom in so many ways. To briefly explain how sales teams can take advantage of the software, Loom tasked us with creating a sales use-case video. It describes how the app can help prospect, close, and build customer relationships more effectively.

The team at Loom knows the power of video. And that’s why they partnered with us to help them with their video marketing campaign. Working with the team to help them market Loom has been a blast. As a result of video-backed marketing, the async video company has seen an increase in engagement on its landing pages and an uptick in engagement on social media.

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