TWIST Creative

Company Overview

TWIST Creative, Inc. is a Cleveland-based, full-service branding and marketing agency founded in 2000 by husband-and-wife team Mike and Connie Ozan. For over two decades, TWIST has been known for its bold, strategy-first approach to brand development, working closely with mission-driven clients—especially schools, nonprofits, and community organizations—to amplify their purpose and impact.
The agency’s philosophy, encapsulated in the mantra “Amplify Good,” reflects its commitment to helping purpose-driven organizations thrive. TWIST offers fixed-fee service packages tailored to the unique needs of faith-based schools, independent institutions, and nonprofits, ensuring transparency and value without hidden costs.
TWIST’s team, known as the “Fearless Thinkers,” brings a blend of creativity and strategic insight to every project. Their services encompass brand consulting, corporate identity, graphic design, company and product naming, public relations, advertising, web design, social media management, digital marketing, copywriting, packaging, and brand launch strategies.
Throughout its history, TWIST has played a pivotal role in revitalizing Cleveland’s neighborhoods and institutions. Notably, their branding efforts for the Ohio City neighborhood and the West Side Market led to a significant reduction in storefront vacancies and spurred economic growth. Similarly, their campaign for the Downtown Cleveland Alliance helped reduce office space vacancies by 60% in the first year.
The agency’s leadership includes CEO and Chief Creative Officer Mike Ozan, Chief Design Officer Connie Ozan, and President Charlene Coughlin. Under their guidance, TWIST has garnered over 250 awards for design and creative excellence and has been recognized for its contributions to both local and national brands.
TWIST Creative continues to be a driving force in Cleveland’s branding landscape, dedicated to creating meaningful change through fearless thinking and strategic creativity.