VML

Company Overview

VML is a global creative company formed in January 2024 through the merger of two renowned agencies, Wunderman Thompson and VMLY&R. This unification has resulted in a powerhouse that integrates brand experience, customer experience, commerce, and enterprise solutions to meet the complex needs of modern marketers. As a subsidiary of WPP plc, VML operates across 64 markets with over 30,000 employees, offering a comprehensive suite of services designed to drive growth for iconic global brands.
At the core of VML’s approach is a commitment to creating connected brands that resonate with consumers. The agency’s expertise spans the entire customer journey, encompassing communications, commerce, consultancy, CRM, customer experience, data, production, and technology. By leveraging deep insights and innovative strategies, VML delivers end-to-end solutions that result in revolutionary work.
VML’s global presence includes more than 150 offices in over 55 markets, fostering a culture that values connection, belonging, and the power of differences. The agency is led by Jon Cook as Global CEO and Mel Edwards as Global President, both of whom bring extensive experience from their previous roles at VMLY&R and Wunderman Thompson, respectively.
In the United States, VML has been recognized for its excellence in customer engagement, being named Customer Engagement Agency of the Year by Campaign and securing the #2 spot on the Ad Age A-List. The agency’s work includes notable campaigns such as “Mayo Cat” for Hellmann’s and “The World Needs More Santas” for Coca-Cola, showcasing its ability to create culturally relevant and impactful advertising.
VML’s commitment to fostering an inclusive work environment is evident through its Inclusion, Equity & Belonging initiatives and the VML Foundation, which reflect the agency’s dedication to giving back and making a positive impact in communities worldwide.
With a rich heritage built upon more than 300 years of combined experience and expertise, VML continues to be a beacon of innovation and growth in the ever-evolving world of advertising and marketing. By combining creativity, technology, and diverse perspectives, the agency is well-positioned to help brands navigate the complexities of the modern marketplace and achieve sustainable growth.