Siren PR

Company Overview

Siren is a strategic communication firm headquartered in Royal Oak, Michigan, with an additional office in Marquette, making it the only agency of its kind with a presence on both of Michigan’s peninsulas. Founded in 2012 by Lindsey (Walenga) Grosso and Adela Piper, Siren was established with a mission to strengthen companies and communities through clear, powerful communication. As a woman-owned and operated firm, Siren integrates communication and marketing strategies to help organizations reach new audiences, build deeper trust, and prepare for a more successful future
The agency offers a comprehensive suite of services, including brand message development, strategic planning, public relations, media relations, media training and interview coaching, content development and storytelling, social media management, executive visibility, and both proactive and reactive crisis communication. Siren specializes in serving economic development organizations, nonprofits, local governments, and professional service firms, providing them with the strategies needed to enhance their communication efforts
Siren’s approach is deeply rooted in building relationships with clients and gaining a thorough understanding of their unique value, purpose, and audiences. This client-centric methodology enables the firm to craft strategic communication plans that resonate and drive meaningful impact. The agency’s commitment to excellence is further exemplified by its WBENC certification, highlighting its status as a woman-owned business
In 2020, recognizing the evolving landscape of communication and storytelling, Siren underwent a rebrand, dropping “PR” from its name to better reflect its expanded offerings in integrated communication and marketing strategies. This rebranding effort was aimed at more effectively serving an expanding roster of clients and communicating the agency’s comprehensive approach to strategic communication
The agency’s impact is evident through its collaborations with various organizations. For instance, Innovate Marquette SmartZone credited Siren with executing over a dozen media campaigns within a year, significantly amplifying their work across Michigan and the Midwest. Similarly, the Royal Oak Downtown Development Authority acknowledged Siren’s role in strategically amplifying voices and sharing stories that made a tangible impact on the community
The Siren team comprises dedicated professionals committed to furthering clients’ missions through strategic communication. Notable team members include CEO Adela Piper, Director of Operations Kelly Gabry, Senior Account Executive Trysten Loos, and Account Executives Josie Kuhn and Kate Pouliot. The team’s collaborative approach ensures that clients receive tailored strategies that align with their goals and resonate with their target audiences