MBLM

Company Overview

MBLM is a global agency dedicated to fostering deep emotional connections between brands and their audiences through its unique Brand Intimacy approach. With a presence in New York, Toronto, Dubai, and Seoul, MBLM offers a comprehensive suite of services designed to build, manage, and elevate brands across various touchpoints.

MBLM operates as a full-service brand agency, blending strategic insight, creative design, and technological innovation to create brands that resonate emotionally with consumers. Their methodology is grounded in emotional science, leveraging behavioral and neuroscience research to understand and enhance the bonds between brands and their users. This approach has been detailed in their book, Brand Intimacy, and is further explored through their annual Brand Intimacy Study, which ranks brands based on their emotional connections with consumers.

MBLM’s service offerings encompass three core areas: Agency, Lab, and Platform. In the Agency domain, MBLM provides a range of services aimed at creating and enhancing brand relationships. These include brand strategy, developing clear, compelling, and ownable brand promises that define a brand’s essence and differentiate it in the marketplace; brand identity, crafting visual identities that communicate the brand’s core message; design systems, establishing comprehensive visual systems for consistency across touchpoints; and brand management, implementing tools to maintain consistency and empower teams to act as brand ambassadors.

The agency also specializes in digital marketing, creating and executing campaigns that attract and engage target audiences; social media, developing strategies to foster community engagement; video content creation, producing compelling videos that communicate effectively with audiences; web design and development, ensuring seamless user experiences; and analytics & measurement, utilizing data to measure brand performance and inform decision-making.

The Lab is MBLM’s research and insights arm, focusing on understanding the emotional connections consumers have with brands. The Lab conducts the Brand Intimacy Study, an annual study that uses artificial intelligence to assess how leading brands perform based on emotional connections with consumers. They also engage in trendcasting, forecasting new consumer trends based on Brand Intimacy data, and publish insights and articles around the emotional science behind brands.

MBLM’s Platform offers customized software solutions that optimize the connections between a brand and its stakeholders. One of the tools available is BrandOS, a next-generation brand management software that integrates social collaboration and dynamic brand governance. Another tool, PresentationOS, is designed to streamline the creation and management of presentations, ensuring brand consistency across teams.

MBLM has offices in key global markets: New York, Toronto, Dubai, and Seoul. These locations serve as hubs for their respective regions, allowing MBLM to deliver tailored brand solutions with a global perspective.

MBLM’s Brand Intimacy Study is a comprehensive analysis that ranks brands based on their emotional connections with consumers. Using artificial intelligence, the study analyzes over 600 brands across 19 industries and examines over 1.4 billion words to determine a brand’s intimacy score, known as the Brand Intimacy Quotient. The insights gained from this research help brands build stronger emotional bonds with their audiences.