Advantage Research, Inc.

Company Overview

Advantage Research Inc., established in 1992 and based in Germantown, Wisconsin, is a full-service market research firm that specializes in delivering actionable insights through a human-centered approach. The agency’s team comprises statisticians, focus group moderators, interviewers, survey programmers, and information visualization designers, all dedicated to providing uncommon insights in a compelling and relatable manner.​
Advantage Research offers a comprehensive range of services, including advertising effectiveness testing, attitude and opinion research, brand equity research, concept testing and new product development, customer satisfaction research, market segmentation analysis, positioning research, price elasticity and demand analysis, and tracking research. They employ various methodologies such as research design consultation, traditional and in-home focus groups, in-depth interviews and in-person intercepts, online bulletin boards, sampling strategy, online and mobile surveys, statistical analysis (e.g., MaxDiff, Bayes), information visualization, and interactive dashboard reporting.​
The firm serves a diverse array of industries, including education, financial and banking, government, healthcare, information technology, insurance, manufacturing, packaged goods, retail, transportation, telecommunications, utilities, advertising, automotive, consulting, and distribution. Advantage Research tailors its approach to meet the unique needs of each client, ensuring personalized attention and customized solutions.