Company Overview
Sapience is a premier market research, data analytics, and marketing consulting agency based in Dubai, UAE, with a focus on the GCC and MENA regions. Established in 2015, Sapience combines deep industry expertise with innovative solutions to drive growth and help businesses thrive in a competitive landscape.
Sapience provides comprehensive market research services that include qualitative and quantitative insights through surveys and fieldwork. Their methodologies encompass telephone interviews (CATI), face-to-face interviews (CAPI), online surveys, focus groups, in-depth interviews (IDIs), and mystery shopping. These approaches help businesses make informed decisions and stay ahead in the market.
The agency also offers advanced data analytics services that empower strategic decision-making. They develop dashboards and data applications for accurate visualization, integrating machine learning and mathematical models to produce reliable and meaningful insights. Sapience specializes in areas such as marketing mix modeling, multi-touch attribution, optimization and market simulation, campaign effectiveness, segmentation and profiling, CRM and eCommerce analytics, lifetime value analysis, market basket analysis, category forecasting, pricing strategy, propensity modeling, key driver analysis, and brand equity analysis.
Sapience provides marketing consulting services that empower businesses with data-driven insights. They help marketers refine branding, optimize strategies, and enhance market positioning for long-term success. Their services include identifying customer satisfaction and retention strategies, determining effective marketing channels, understanding customer needs, defining and tracking brand KPIs, analyzing purchasing decisions, identifying growth drivers, and fine-tuning products or packages.
Sapience has worked with over 80 clients from various industries in the MENA region. Notable projects include a brand health tracker for Medcare Hospitals & Medical Centres, B2B research for IDC, mystery shopping programs for Aafaq Islamic Finance, and consumer behavior studies for Mercedes-Benz Cars Middle East.
Founded Year
2015
Budget Required
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Services Offered
No. of Employees
Under 49
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Reviews
Linda Thomas
My experience with Sapience Consultancy was outstanding. Their professionalism, quality work, and clear communication were exceptional. With meticulous attention to detail and responsiveness, the team delivered top-notch results. I highly recommend them for their exceptional research services and look forward to future collaborations.
Ava Anderson
We recently collaborated with SAPIENCE on a project and were very pleased with the results. They delivered a highly detailed and advanced solution that met our specific needs.The team ensured that all the necessary stats and data were in place, which played a crucial role in helping us reach our decision by effectively targeting the right audience.Overall, SAPIENCE’s approach provided reliable support throughout the project, was consistent, professional and delivered a satisfying outcome.
Emma Robinson
I had the pleasure of working with Sapience on multiple projects.I enjoyed a smooth and professional delivery of research work. the team understands my unique needs and objectives, and they develop a custom research plan to meet those needs. Sapience also kept me updated on the progress of the research at all times, and they are always available to answer questions or address concerns.I would recommend Sapience Market Research as a reliable and trusted market research provider.
