This article was sparked by a talk I gave at Lean Agile Scotland 2020. Revisiting those ideas has allowed me to reflect on how my thinking about job titles has evolved through experience. All pictures in this post are from that presentation.
I’ve never been very attached to job titles. Over the course of my career, there have been many moments that made me pause — conversations, decisions, small organizational mechanics that revealed something larger underneath. Again and again, I found myself reflecting on how a single word attached to a role could shape expectations, influence credibility, and often determine compensation.
When we meet someone for the first time, the script is almost automatic: name, then title.

It happens so effortlessly that we rarely question it. Yet job titles don’t just describe what we do, they shape how others see us, what they expect from us, and sometimes even what we’re paid. They also shape how we see ourselves. Our own expectations and those of others rarely align completely.
In my experience, titles promise clarity. I have fallen into that trap myself, even deliberately choosing titles that created ambiguity and sparked curiosity. Yet job titles rarely capture the full substance of someone’s contribution. Instead, they often act as shortcuts that invite interpretation — and with it, assumptions. Sometimes those assumptions help; other times, they mislead.
If I say I’m a project manager, you probably already have a picture in your head of what I do. But that picture is yours, shaped by your experiences, values, and assumptions.
I’ve seen this play out more than once — two people holding the same title: Scrum Master. One operated as a facilitator and coach, enabling collaboration and continuous improvement. The other functioned more like a traditional project lead, directing work and controlling delivery. Same title, but shaped by different experiences, expectations, and organizational contexts.

When a Title Becomes Identity
Because many of us spend a large portion of our lives at work, it is only natural that our roles begin to intertwine with our sense of self. Over time, a title can stop feeling like a description of what we do and start feeling like a part of who we are. Which is why I have noticed that changes to titles, during reorganizations, promotions, or transformations, can land more heavily than leaders sometimes anticipate. It isn’t just a role being adjusted; it is a story about identity being rewritten.
There was a time when many companies grouped everyone working in software development under a single title: Software Engineer. Testers were given the same label regardless of their specific expertise. While the intention may have been alignment, it often led to confusion around expectations, and even a slight identity crisis, including for me. My skills and experience as a tester were something I was proud of. Suddenly, that distinct contribution seemed less visible or valuable.
I also experienced the positive side of shared identity when managing a group of software testers. Although they were distributed across different development teams, we built a strong professional community grounded in trust, learning, and mutual support. We reviewed each other’s work, ran workshops, attended conferences, and invested deeply in our craft.
“We are testers” became more than a contractual label, it became a shared identity. Looking back, I don’t believe the pride necessarily came from the title itself, but from the culture and meaning we built around it. In my experience identity grows from belonging, when values are shared and experienced as genuine, not from wording alone.
Titles as Organizational Infrastructure
Another dimension of titles became clear to me over time: titles are not just descriptive; they are a tool for organizations to create structure. They allow companies to group roles into salary bands, plan ahead, and maintain a sense of fairness as the organization grows. From a leadership perspective, this structure is both rational and necessary. Without it, alignment becomes harder to sustain.
But structure also has side effects — A title doesn’t just describe your role; it quietly defines the boundaries around it, how far compensation is expected to grow, which opportunities appear appropriate, and sometimes how contribution is evaluated.
I was reminded of this when leading a group of software testers whose compensation lagged behind comparable engineering roles. Their formal title was Software Tester, and the salary band attached to it reflected a hierarchy many organizations historically maintained.
So I did an experiment and changed their title to Software Test Engineer. Nothing about their daily work changed. Their competence did not suddenly increase. Their responsibilities remained the same. But the new title aligned them with a different compensation structure, one that made it possible to adjust salaries accordingly.
That experience revealed something fundamental to me:
Organizations use titles to create order. People often experience them more personally, sometimes as part of their professional identity. Depending on the context, that structure can be either supportive or limiting.
Invisible Responsibility

My mother helped me see this from an entirely different perspective, outside the software domain. She graduated as a dental nurse in the early 1960s and remained in dental care for more than forty years. During a visit long ago, I asked her about a role she once held — the one where she was no longer assisting dentists. She brushed it off as nothing special, describing it simply as “mostly administration.”
But as our conversation unfolded, a different picture emerged; She managed staffing and inventory. Handled vendors and suppliers. Led hiring conversations. Resolved interpersonal conflicts. Introduced daily staff meetings. Navigated organizational change when the clinic transitioned from public to private care. Implemented competence-based salaries despite resistance. Ensured ongoing education for staff. Restructured teams around shared goals.
Much of what she described sounded remarkably like people management. So I asked what title she had held. Dental Nurse.
At the time, becoming a clinic manager required being a dentist. No amount of demonstrated leadership could override that structural boundary. Her title neither reflected her responsibilities nor her impact, and because salary followed title, it did not reflect her contribution either.
The title reflected the formal structures of the time, even if they did not fully capture the scope of the work she was doing.
It made me wonder how many people quietly carry responsibilities their titles never acknowledge. While much has changed since then, similar dynamics can still be found today. In my experience, this is not uncommon within software development either, and a new title does not necessarily translate into better compensation.
When Titles Grant, or Withhold, Visibility
Titles influence more than compensation; they also signal status. In some cultures, and for some individuals, the status attached to a title can carry as much weight as salary, sometimes more. I have seen organizations use titles as a form of compensation when financial adjustments were not possible. While it may address an immediate constraint, it often creates new ambiguity. A title raises expectations, and when those expectations are not matched by responsibility or authority, misalignment follows.
They can also shape who is seen. Early in my career, I attended a customer meeting for a large telecom project. As introductions began, business cards were exchanged around the room. When the customers reached me, they walked straight past without acknowledgment. At the time, I was both young and the only woman in the room.
I have often wondered what informed that moment — cultural norms, assumptions about seniority, expectations attached to titles, or factors I may never fully see.
It was only when a colleague introduced me as the Test Manager that the dynamic shifted. Suddenly I had their full attention. That moment has stayed with me because of what it revealed.
A title can change how quickly others recognize your authority, your relevance, even your presence.
The Expectations Trap
Later in my career, I experienced another side of titles, how they can prescribe behavior. During a consulting assignment, my profile did not fit neatly into the organization’s framework agreement. To align with their structure, I was contracted under the title Test Architect. On paper, it solved a problem. In practice, it created several new ones.
Within that organization, test architects were expected to act as gatekeepers, separating testing from development and approving releases. That model conflicted with the way of building software I was there to support, one focused on small, frequent improvements and shared ownership of quality. The title didn’t just misrepresent my work; it pulled me toward activities and expectations that were fundamentally misaligned with my values.

Yet understanding how titles function inside systems can also create leverage. At another point, when I needed experienced practitioners who fell outside the framework, I introduced a new title that allowed the organization to justify the hire within its existing structure.
Experiences like this has influenced how I view titles — not as fixed definitions, but as a tool that can sometimes help us work more effectively within the structures that exist.
Looking Beyond the Label
Over time, these experiences have reshaped how I see the role titles play. I am not suggesting we abandon them. Organizations need structure to function, and titles can provide clarity, direction, and sometimes a sense of pride and belonging. Yet they rarely capture the full scope of a person’s contribution. A title’s meaning is never fixed; it is filtered through experience, worldview, and bias.
This realization has gradually changed how I approach titles. I find myself more inclined to ask what sits behind them, what a person actually spends their time on, what they care about, and where their strengths lie. Just as often, it has challenged me to describe my own work with greater nuance, beyond the shorthand of a label.
Perhaps what matters most is not the title itself, but our willingness to look beyond it, to remain curious about the person behind the label and the work that may not be immediately visible. Because more often than we realize, people carry responsibilities, strengths, and influence that no title fully reflects.
You might be surprised by what you discover.

















