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Why a Clean Email List Matters for Education Marketers
In the hectic landscape of educational marketing, maintaining a clean email list is not just a suggestion, it’s a necessity. A well‑maintained email list doesn’t just improve engagement rates, it supports more accurate reporting, stronger deliverability, and better decision‑making across your entire email program. Here’s five reasons why it matters—and how to do it right.…
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Parent Engagement in Schools: Why It Matters More Than Ever
Parent and family engagement in schools isn’t a new idea—but how administrators and marketing brands in the education space approach it has changed significantly. In the past, parent involvement often meant showing up when asked: attending conferences, joining the PTA, or responding when an issue came up. Today, schools are moving toward a more intentional…
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How to Market to School Librarians
According to the National Center for Education Statistics, there are roughly 114,000 K-12 schools in the U.S. with a library staffed by a school librarian.1 A 2023 survey by School Library Journal reports that only 55% of school libraries offer tech-related activities, down from 79% in 2019. Librarians are helping with other tech-purchasing decisions, such…
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How Many Schools Are in the U.S.?
We’re breaking down the stats and looking at how many schools are private vs. public, the number of charter and magnet schools, the percentage of schools that fall under Title I, and much more. The following data is from the MDR Data Cloud as of February 2024. You can use ConnectEd Cloud to build targeted email…
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6 K-12 Education Trends To Watch in 2024
It’s hard to believe, but 2023 is in the rear-view mirror. Now it’s time to look ahead to the new year. What will be the trends in K-12 education in 2024? How will education companies leverage emerging technology to help educators solve pervasive challenges? Here are six trends to watch in 2024: Of course, this…
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K-12 Market Highlights: AI, Acquisitions & Personnel Moves
A year that started with excitement and trepidation around the launch of ChatGPT and the impact of AI on education, 2023 ended with a U.S. education company acquiring an Irish AI company and AI education start-ups getting seed funding. And, as always, the final quarter of the year included many other acquisitions and personnel moves.…
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Five Ways Higher Ed Is Using AI To Improve the Student Experience
The headlines are shouting students are cheating by using artificial intelligence (AI) to write their papers. But that may or may not be true. The reality is that colleges and universities have found many innovative ways to use the technology. In fact, they’re using AI to engage with potential and current students, streamline processes, and…
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Career and Technical Education
A Win for Students, Business, and the Education Community For many years, we have talked about the college-to-career path. But at the same time, a movement was growing in this country to prepare high school and community college students for successful careers in high-demand fields immediately following graduation: Career and Technical Education (CTE). The recent national…
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What Your Email Open Rate is Telling You … and What it Isn’t!
Open rates have long been used by digital marketers as a metric to determine the success of an email campaign. You just take the number of opened emails divided by the number of delivered emails. The higher that percentage, the better the results, right? Unfortunately, not anymore. With recent changes in technology, spam checking, and…