MDR Education’s cover photo
MDR Education

MDR Education

Advertising Services

Jacksonville, FL 4,125 followers

Data-powered marketing and audience solutions across education and beyond.

About us

MDR, a division of Dun & Bradstreet, connects brands with the audiences that matter most — in education and beyond. We are a full-service agency backed by rich data, expert insights, and decades of experience. From marketing strategy to content development, campaign execution to audience targeting, we help brands make meaningful connections with educators, parents, communities, and aligned consumer segments. For over 50 years, MDR has driven impact in the education sector and is now extending that legacy to mission-driven brands, nonprofits, and corporate foundations that want to engage purpose-led audiences. Whether you're launching a cause campaign, promoting a brand, or scaling your audience strategy, MDR brings the data, creative, and execution to deliver measurable results. Learn more at mdreducation.com.

Industry
Advertising Services
Company size
51-200 employees
Headquarters
Jacksonville, FL
Type
Privately Held
Founded
1969
Specialties
Education Marketing, U.S. School Database, U.S. K-12 Education Research, email marketing lists, Education Industry Networking EdNET, Digital Marketing, and Database Services

Locations

Employees at MDR Education

Updates

  • During testing, wrap‑ups, and planning, 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐮𝐬𝐞𝐟𝐮𝐥𝐧𝐞𝐬𝐬 𝐦𝐚𝐭𝐭𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐯𝐨𝐥𝐮𝐦𝐞.⁣ ⁣ Lead with value, always.

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  • End‑of‑year classrooms aren’t slowing down—they’re transitioning. When brands lead with clarity and usefulness in May, relevance follows.⁣ 👉 Swipe to see what teachers need right now and how your outreach can align.

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  • It isn’t just “almost the end of the year” in schools. It’s a 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 point.⁣ ⁣ Right now, educators are:⁣ 💡 Reflecting on what worked⁣ 💡 Questioning what didn’t⁣ 💡 Thinking ahead to next year⁣ ⁣ Brands that recognize this moment don’t wait until the fall to show their value.⁣ They 𝘢𝘭𝘪𝘨𝘯 𝘦𝘢𝘳𝘭𝘺, 𝘸𝘩𝘪𝘭𝘦 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘵𝘢𝘬𝘪𝘯𝘨 𝘴𝘩𝘢𝘱𝘦.

  • Educators respond to 𝐰𝐡𝐚𝐭 𝐟𝐢𝐭𝐬 𝐭𝐡𝐞 𝐜𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦,⁣⁣ not what sounds good in a pitch deck. Your messaging should be grounded in reality. ⁣⁣ Think: ✔️ Does this address a pain point? ✔️ Is this practical⁣⁣? ✔️ Is it respectful of their time?

  • If you want 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 (not just awareness), your messaging should answer:⁣ ❓ What problem does this solve today?⁣ ❓ What does “success” look like in one class period?⁣ ❓ How much time does setup take... really?⁣ ❓ What support exists when questions come up?⁣ ❓ What can I send home (or share) to keep learning consistent?⁣ ⁣ The brands that win in education are marketing the 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘮𝘰𝘮𝘦𝘯𝘵—not just the feature list.

  • 💡 What resonates in elementary literacy⁣ may miss completely in middle school math—even if both targets are “teachers.”⁣💡 ⁣⁣ ⁣⁣⁣ That's because strong education campaigns don’t start with job title, but where 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘰𝘷𝘦𝘳𝘭𝘢𝘱𝘴:⁣⁣⁣ • Role⁣⁣⁣ • Grade level⁣⁣⁣ • Subject⁣⁣⁣ • Classroom reality⁣⁣⁣ ⁣⁣⁣ Relevance doesn’t come from louder messaging. It comes from better alignment—and 𝐛𝐞𝐭𝐭𝐞𝐫 𝐝𝐚𝐭𝐚.

  • 🏫 We designed Teacher Picks to help brands move beyond awareness.⁣ ⁣ By pairing 𝐫𝐞𝐚𝐥 𝐜𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 with 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐭𝐞𝐚𝐜𝐡𝐞𝐫 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤, brands gain credibility, content, and proof points that support adoption across channels.

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  • Education data ages fast.⁣⁣ 📊 Roles change⁣⁣ 📊 Schools shift⁣⁣ 📊 Teachers move grades⁣⁣ 📊 Programs come and go⁣⁣ ⁣⁣ When data stands still, accuracy slips, reach weakens, and performance drops⁣.⁣ ⁣ That's why our best-in-class education database is 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐚𝐥𝐥𝐲 𝐮𝐩𝐝𝐚𝐭𝐞𝐝 to keep your moving with your audience.

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