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Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their martech stack. The growing role of the data warehouse as the source of truth for customer data plays a key part in delivering these delightful customer experiences. In this webinar, Scott Brinker, Juan Mendoza […]
Here’s how DAM and PIM can help your customers with their buying decisions. Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this kind of experience requires the right digital asset […]
Today’s digital marketing landscape is constantly changing. With concerns about the economy, increasing data privacy regulations, and evolving media consumption trends, building a strategy that gets results can be challenging. With so much uncertainty, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience […]
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the […]
Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. This starts with looking at your data, seeing what campaigns are driving sales, and cutting those that aren’t. But with multiple brands and disconnects between marketing and sales, […]
In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data; on the other, businesses strive for personalization to improve customer engagement and drive sales. However, with the rise of first-party data, there is a solution that can balance both […]
Equipping marketing leaders with the skills, tools and data they need to prove ROI is a lot like setting out to sea on a fishing expedition. Prep work is required! You need hooks, lines, bait, a rod, bobbers and a bonus if you have a boat to carry it all. Rather than distributing equal bait […]
Because businesses are facing a number of challenges – including macroeconomic – driving revenue is not a simple quantity play anymore. The age-old answer of doing more with less is on everybody’s mind. But what if we did more with what we do have? Our customers. Research has shown time and time again that existing […]
Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and […]
How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month or two later that no one has been keeping track of progress? Have you ever reached the end of a year and felt […]
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the […]
If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this Ultimate Paid Search Agency Evaluation Checklist. It covers topics such as account setup tips, account monitoring guidelines (i.e. change logs, impression share monitoring, and Optiscore), and agency management topics such as […]
No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands are uniquely listening to customer feedback and applying the latest techniques to garner meaningful, actionable customer insights — to ultimately drive […]
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever […]
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created […]
The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join our interactive […]
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim reveals the results of PwC’s 2023 Customer Loyalty Survey, a comprehensive look at over 4000 customers and what keeps them engaged. With a myriad of ways to win customer loyalty, […]
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Join Salesforce in a live webinar and hear how Manheim Auto optimized email journeys and created […]
In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to […]
When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. Now more than ever, staying on your toes with actionable consumer intelligence from continuous social listening is a must. Learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online […]
Companies across all industries are continually finding new ways to elevate digital experiences and what was once a ‘nice to have’ is now essential. Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are […]
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision […]
With economic uncertainty looming, marketers are being asked to focus on efficiency and “do more with less.” Customer Data Platforms (CDPs) help marketers make better decisions by leveraging calculated metrics, artificial intelligence and real-time insights. In this webinar, you’ll hear how Inter, a digital banking service in Brazil with more than 21 million active customers […]
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots, and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, a lot of these once-innovative solutions are falling short as needs evolve, and customer expectations mature. What […]
Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will […]
It’s rare to find organizations that run one single website these days. There are usually at least a few websites that serve different purposes, audiences, products, etc. It’s common for larger global enterprises to have hundreds of websites. Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important […]
The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most […]
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth. […]
Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic! Join […]
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party […]
Ever struggle with what to write, when to write it, and how often to write content on your website? Struggle no more, as you will learn how science can offer a quantifiable approach as well as help you develop content that matches what your audience is searching for. You will learn: What content is your […]
Marketers continuously try to keep pace with evolving customer expectations. Because of this, many advertising and marketing solutions directly impact their ability to carry out their roles and drive results successfully. While many have prioritized customer experience, they still have data siloes that hinder their ability to meet customer expectations. According to a new survey […]
Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends […]
Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many marketing minds is: has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal […]
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. This webinar covers the eight most common email marketing pitfalls, including deliverability, subject lines, design, […]
Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. But, it can be tough to do. Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but […]
Get ready for the biggest shopping season of the year! Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. […]
Marketing is so fast-paced that it can be challenging to identify which areas you want to develop to enable substantial growth in 2022 and beyond. And while most marketers work day in and day out to stay on top of how their market is evolving, just one unexpected factor can shift the entire trajectory of […]
We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an […]
With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. So, with many campaign optimizations getting automated, what is the role of […]