Prepare Your Team for Operational Data Use

“Data intelligence has become the backbone of our strategic decisions for destination management. By understanding when, where, and how travellers plan their trips, we can fine-tune our campaigns to match real demand patterns — not assumptions. This insight allows us to act with precision, adapt our messaging and timing to each market, and ultimately extend Corsica’s appeal beyond the summer peak. With reliable data, every decision becomes an opportunity to shape a smarter, more sustainable tourism strategy”.

“Ibiza is the first destination in Spain to have fully removed illegal short-term rental listings from the Airbnb platform. The implementation of the Illegal Short-Term Rentals Taskforce and the Ibiza Tourism Intelligence System allowed us to base decisions on data rather than subjective perceptions, enabling us to defend the island’s legal supply, strengthen a quality tourism model, manage visitor flows, and address the sense of overcrowding experienced during the high season.”

“The contextual data provided by Mabrian through its integration into our Revenue Management systems gives us a key competitive edge to make more effective decisions and increase our performance metrics, such as ADR and REVPAR. Furthermore, the insights into strategic trends provided by their team of analysts are crucial for managing our various destinations.”

”Cooperation with the Mabrian team grants us the invaluable opportunity to properly identify the emerging target markets, tourist behaviour, and their assessment specifics, as well as further appropriately plan the marketing campaigns for the respective target markets and audiences. All the aforementioned support will allow the country to increase publicity on the international level about its tourism products and offerings and attract more foreign visitors.”

“With Mabrian, we can provide added value to our hotel clients by offering them updated air connectivity data, allowing them to anticipate trends and improve operational efficiency. The integration with Mabrian’s database was straightforward and direct.”

”For over 3 years, the Mabrian platform has provided us with a valuable tool to better understand tourism trends affecting Costa Rica. It allows us to apply this knowledge in decision-making processes in both the Market Research and Investments and Institutional Planning areas.”