Getting more feedback – use both invitations

In the default flow of our invitations, in the 1st invitation we ask for delivery confirmation and clicking the confirmation button opens the landing page with rating and review request. Some customers find this step redundant and turn the 1st invitation off, leaving only the 2nd invitation active. It is understandable in some use cases, but sending 2 invitations always increases the chances for getting feedback, and results in higher response rates.

It is highly recommended to follow the default invitations flow where the first invitation asks for confirmation of delivery. First of all, thanks to this step only the shoppers who actually received their products will share their comments and your product score will not be impacted by reviews about service, neither positive or negative. Second of all, it lowers the perceived effort.

However, if you still believe this message makes no sense in your order processing communication, instead of deactivating the 1st invitation, change its text so that it asks for feedback instead of delivery confirmation.

How to activate and edit the 1st invitation

To activate and edit the 1st invitation, in your Lipscore account go to: Settings > Invitation setup > Email settings > Product reviews invitation template > and choose Product review invitation 1 first, then send Product review invitation 2.

Then, open the invitation preview, click the Edit button, edit the texts accordingly and Exit edit mode.

How to rephrase the 1st invitation?

Here is a simple copy-paste suggestion on how you can change the texts in the default 1st invitation:

Subject line

Default: Please confirm delivery

Suggested: What do you think about the product(s) you purchased?

Heading

Default: Please confirm delivery

Suggested: How do you like your new product(s)?

Body text

Default: To complete the delivery process of the item(s) you purchased from us on May 02, 2022, please confirm that all items have in fact been delivered:

Suggested: We hope you’ve had a chance to try out our amazing products. Click the button below and share your thoughs with us and other customers who are considering to buy the same!