Hi, we're Kynda.

{kin•duh}

Kynda, pronounced kin•duh, is an Old Norse word meaning "to light or tend a fire."

That’s what we do alongside each of our partners: we ignite their passion, their resources, and their vision to change minds, to move markets, and to make things better.

But if you pronounced our name “kinda,” you’re not really wrong.

Our team is kinda like having an in-house team of experts. Our team is kinda like family that loves you even when you’re difficult. And our team is kinda like the ace up your sleeve—the partner that makes you look good and sound good while sharing the good you’re doing in your community and the world.

Actually, we are all those things.

Make Things Better Fund

The Make Things Better Fund is our financial commitment to people and organizations who are actively, passionately, and consistently using their roles to drive change in the areas of education, creativity, equity, inclusion, and environmental stewardship.

A list of those who received support can be found here. 

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with the world.

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@kynda.gr
62 Commerce Ave , Suite 2B
Grand Rapids, MI 49503

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Dania

Copywriter

Calvin University, B.A. Studio Art
Calvin University, B.F.A. Art History

Writing and social media strategy management

Dania specializes in brand storytelling through copywriting and social media strategy. She enjoys crafting a unique voice for each partner with messages that compel and connect. You can usually find Dania riding her bike around West Michigan, working on site at one of her botanical murals, or in her garden telling secrets to her overly-affectionate cat.

Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together.

Anaïs Nin
Kynda Grand Rapids MI

Faith

Associate Creative Executive, Design

Calvin University, B.A. Marketing
Graphic design & social media

Faith is an associate creative executive at Kynda, creating both visual and written content for clients and partners. Her passion for content creation includes graphic design, photography, and social media. In her free time, Faith enjoys thrifting, going for long walks, and posting pictures of all of the delicious things she eats to her food blog.

The phone eats first.

- Faith, whenever she's out to eat and makes her friends patiently wait to eat as she takes pictures
Kynda Grand Rapids MI

Jared

Senior Creative Executive, Media

Grand Valley State University, B.B.A. Marketing

Videography & photography

Jared is a videographer and photographer at Kynda, focusing on telling stories through digital media. Whether he is capturing an event or showcasing product, he aims to keep the spotlight on each partner’s message, mission, and vision. After hours—and when he’s not behind the camera—Jared and his wife Andrea frequent local markets, kayak, ski, golf, and camp.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett
Kynda Grand Rapids MI

Ben

Digital Manager

Google Ads Search Certified

Website development, digital strategy, SEO, paid ads

Ben is a digital strategist and can usually be found diving deep into analytics accounts or building out websites for our clients. He is well versed in planning, deploying, and tracking campaign strategies and key metrics to ensure our clients are getting the most out of their marketing budgets. Ben traveled the globe for 6 years exploring other cultures before returning state-side to be closer to friends and family.

The greatness of a man is not in how much wealth he acquires, but in his integrity and his ability to affect those around him positively.

Bob Marley
Kynda Grand Rapids MI

Cotter

Senior Creative Executive, Design

Calvin University, B.A. Computer Science

Visual identity & brand design, print design & layout, website development

Cotter came to graphic design from a background in computer programming. He enjoys communicating in resonant ways, whether that involves building websites, laying out brochures, designing data infographics, or teasing out cohesive visual brand identities. Cotter likes to play music and would love to hug your dog.

Good design is clear thinking made visual.

Edward Tufte
Kynda Grand Rapids MI

Gwen

Founder & Principal

Calvin University, B.A. Business/Communications
Northwestern University, M.S. Communications

Marketing & communication strategy, writing & editing

Gwen is the founder and principal of Kynda, focusing her efforts on marketing and communications strategy. After hours, if she’s not running after her little one, Gwen can usually be found immersed in books or podcasts that are real, honest, and concerned with the human heart (or crazy, passionate, and laugh-out-loud funny).

She spends a significant amount of time in and around Lake Michigan with her extended family, but also travels frequently as a “conscious citizen of this terrible and beautiful world.” Gwen is passionate about several organizations within her community and regularly works to encourage, support, and mentor young women entrepreneurs interested in pursuing careers in business.

She has served on the board of the American Red Cross, volunteers weekly with the Children’s Healing Center in Grand Rapids, coaches AYSO soccer, and is also a member of the University of Michigan’s Center for Positive Organizations, regularly meeting with other area business owners to strengthen leadership skills and share best practices concerning how business can—and should—be used for good.

When you have a bad day,
a really bad day,
try and treat the world
better than it treated you.

Patrick Stump
Kynda Grand Rapids MI
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Gwen

Dave

Senior Account Manager

Calvin University, B.A. Communications – Film Studies
University of North Texas, M.A. Media Studies 

Dave brings more than 11 years of experience in church communications, where he’s honed his skills in writing, leadership, and creative collaboration. He holds a communications degree from Calvin University and a Master’s in Media Studies from the University of North Texas, fueling his passion for exploring the connections between media and culture. Dave is a dedicated storyteller who enjoys seeing ideas come to life and celebrating the creativity of those around him. Outside of work, you’ll likely find him on the golf course, at the gym, playing team trivia, or planning a themed party with his friends (his favorite is “T Hanks Giving”, a Tom Hanks-inspired Thanksgiving party). He also loves movies, the Detroit Lions, and discovering new travel destinations.

Be curious, not judgmental

- Ted Lasso
Kynda Grand Rapids MI
@kynda.gr
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