I'm Jill Bunny…
FMHC & Clinical Psychotherapist
Turned Fractional CMO
As Featured In:
Point blank… my mission is to grow functional medicine clinics
...so they can impact more lives… with teams that move faster, execute better, and stay energized... not exhausted.
Here's the reality:
The functional medicine industry is drowning in generic marketing while teams struggle with productivity and sustainable growth. Meanwhile, AI has changed everything, but most brands are either ignoring it or using it wrong.
I help integrative medicine brands stay ahead of the curve with human-centric marketing, quietly powered by AI, so teams can be more productive without burning out.
Because authentic expertise + smart technology = unstoppable growth.
But I don't just preach this… I've lived it.
As a cancer survivor living with MS who has built multiple successful functional medicine brands... I know firsthand the struggles of maintaining health while building productive teams that can scale your company. Most marketing "experts" have never faced the unique challenges of being both a healer and an entrepreneur, leading a growing team.
My 1.0 Life - Backstory
In 2011, at 25, I moved back to Canada… heartbroken, divorced, jobless, and broke. I had to move back in with my parents.
I felt like I'd failed at life and had no idea if I had the strength to keep going. But deep down, I believed I still had something to offer this world.
Sitting by the lake with a fitness magazine, it hit me: I'd use the knowledge I learned with my kinesiology degree, and 6 years as a personal trainer, and become a fitness competitor. (I know... superficial, but bear with me).
I knew my direction, took action, and put TIME in the game.
Within 6 years, I accomplished everything I'd set out to do. Magazine covers, 4 IFBB Bikini Titles, sponsorships, and a reputation as a top online fitness coach.
Behind the scenes, I was creating multiple six-figure launches before online courses were "a thing."
I was on top of the world… until life threw me a curveball.
The Big C
Thyroid cancer. Not a year after being diagnosed with Multiple Sclerosis.
I lost my identity, gained 50 pounds, and watched my network disappear because I was no longer of "value." This spiraled me into deep depression.
I'd pulled myself out of darkness before, but could I do it again? The problem: I couldn't physically push through this time. I needed to level up mentally, but I didn't have the skills... YET!
The Solution? My 2.0 Life
Like most people facing major setbacks, I dove into every self-help book I could find… because I was too stubborn to ask for help, had trust issues, and felt embarrassed.
This obsession led me to formal education. I specialized in neuroscience and CBT, earning a Master's in counseling psychology and Functional Medicine certification from the IFMHC.
This work saved my LIFE. It gave me skills to release guilt, shame, and fear while building sustainable habits to lose my cancer weight.
During that 5-year journey, I'd kicked out my "bad roommate" that lived inside my heard, and replaced her with a powerhouse I call my 2.0.
That badass opened my eyes to my true potential... Hello Marketing!
That journey made me obsessed with what actually works. Now I blend neuroscience, clean funnel design, and whisper-quiet AI to build growth engines that have pushed multiple wellness businesses past seven... and yes, eight figures.
Which brings me to what I do NOW... It's pretty revolutionary.
Top Fractional CMO for Functional Wellness Brands
After 15+ years in the wellness space and entering the online world before it was a "thing," I've evolved into something the functional medicine industry desperately needs: a Fractional CMO who understands both the science of wellness AND the art of human-centric marketing.
Here's what makes my approach different
01
I bridge the gap between authentic expertise and intelligent technology.
While other marketers treat AI like a magic wand or avoid it entirely, I help functional wellness brands use it strategically… amplifying their clinical expertise, not replacing it.
02
I understand the functional medicine founder's dilemma.
You got into this business to heal people, not to become a marketing expert. But here's the problem: if you can't effectively communicate your expertise, you can't help anyone.
03
I know what works because I've lived it.
From fitness competitor to cancer survivor to successful entrepreneur… I've been on both sides of the wellness journey. I know what messaging resonates because I've been your ideal patient AND practitioner.
04
Never say never and you'll succeed!
Looking back, it took me decades, a small fortune, and some painful hard knocks to compile the tools from multiple disciplines that now make up my (rather unorthodox) system for launching and growing functional wellness businesses.
The Difference
1.0 Marketing
2.0 Marketing
Focus
Generic wellness content
Clinical expertise & patient education
Technology
Avoiding AI or using it wrong
Strategic AI that amplifies human expertise
Messaging
One-size-fits-all health tips
Personalized patient journey content
Results
Chasing likes and followers
Converting qualified patients
Obsession
Going viral on social media
Making life-changing impact for practitioners
The Bottom Line
You have life-changing expertise. The world desperately needs what you offer. But if your marketing doesn't reflect your true clinical value, you're doing a disservice to everyone you could help.
My job is to bridge that gap. I help functional medicine clinics scale their impact while maintaining their integrity… building teams that work smarter, not harder.
Because the world needs more healthy people. And that starts with practitioners and teams who have the right systems to grow without burning out.
Ready to Scale with Clarity?
Let's Get to the Root of Your Marketing Strategy
Apply for a complimentary 30‑minute Marketing Audit and we'll zero in on your pain points, surface hidden revenue leaks, and spotlight your highest‑leverage opportunities… no fluff, no hard sell, just the clarity you need to set your next moves with confidence.
