About — Alex Wigmore

Fifteen years building the web — still curious.

Senior developer, designer and AI specialist based in South Wales, working directly with founders, studios and established teams around the world. I got here the long way — from tinkering with MySpace layouts as a teenager to shipping end-to-end digital systems as a one-person studio.

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Based in
South Wales, UK
Working since
Early 2000s
Discipline
Dev · Design · AI
Availability
Open for 2026

The Problem I Saw

After years working in the web industry, and watching businesses struggle with digital projects, I noticed the same pattern repeating: miscommunication between specialists, delays waiting for designers to brief developers, SEO experts who couldn't implement their own recommendations, and clients paying overhead for third parties who just passed messages between freelancers.

Small and medium businesses were getting the worst of both worlds—agency prices without agency resources, or cheap freelancers who couldn't see the bigger picture.

Why One Person Works Better

When your designer understands code constraints, your developer knows SEO, and your strategist can actually build what they recommend—everything just works. Nothing gets lost in translation between specialists. When something breaks on a Tuesday, one person fixes it. Not a ticket queue, not a Slack chain across three agencies.

You work directly with the person doing the work. Every time.

15+
Years Experience

From HTML in 2008 to AI integration in 2026

100+
Projects Completed

Websites, apps, brands, and full digital transformations

1
Point of Contact

You email me. I answer. Then I actually do the work.

Based in South Wales, UK

Working with businesses across the UK and internationally

What I Actually Do

These aren't buzzwords. They're skills I've spent 15+ years refining—independently and together.

Web Development

Full-stack web dev across 15+ years — React, Node, PHP, headless builds, plus a deep WordPress & WooCommerce specialism when it's the right tool for the job.

  • Custom web apps (React, Node, PHP)
  • WordPress / WooCommerce builds
  • API integrations & headless
  • Performance & security
  • End-to-end from design to launch

Strategy & Design

Business insight meets clean UI/UX. I dig into your analytics, map out a plan, then design interfaces that actually move the needle.

  • Analytics & honest business read
  • Site & product planning
  • UI/UX, wireframes, prototypes
  • Design that ships, not just pitches
  • Conversion optimisation

Branding

Visual identity that's memorable, scalable, and makes sense for your business. Not just a logo—a complete brand system.

  • Logo design
  • Brand guidelines
  • Visual identity systems
  • Marketing collateral
  • Brand strategy

SEO & Marketing

Technical SEO, marketing strategy, and paid ads that convert. I implement my own recommendations — no waiting on a dev handover, no audits that sit in a drawer.

  • Technical SEO audits
  • AI-readiness & structured content
  • Meta & paid social advertising
  • Analytics & tracking
  • Marketing consultancy

Hosting & IT

Fast, secure hosting plus general tech support. Servers, CDNs, firewalls, email, domains—the boring stuff that needs to work.

  • Managed WordPress hosting
  • Server configuration & security
  • Email setup & troubleshooting
  • Domain management
  • Backups & disaster recovery

AI & Automation

AI-powered tools backed by 15+ years of development expertise. Custom solutions, intelligent automation, and website intelligence—with human validation baked in.

  • AI website intelligence (Scavo — live)
  • Custom AI solutions & integrations
  • Chatbot development & automation
  • AI-readiness optimization
  • API integrations (OpenAI, Claude, etc.)

My Approach

Step 01

Discover

Goals, users, content and constraints—then a short, calm plan. No jargon, no fluff. Just clarity on what we're building and why.

Step 02

Concept

Strategy, structure, and direction. Sitemap, wireframes, messaging, tech approach—mapped out so every decision is deliberate. You approve the full concept before we build.

Step 03

Build

I write clean, fast code. Semantic HTML, modular CSS, vanilla or modern JS. Accessible, performant, easy to maintain. You own the code.

Step 04

Launch & Grow

DNS, email, cookies, Google Business Profile, content & ongoing improvements. I don't disappear after launch—I stick around.

Why Work With Me?

Whether you're a startup founder, an agency partner, or an in-house team—here's what makes working together effective:

Direct Communication

You talk directly to the person building your project. No middlemen, no lost context, no games of telephone. Questions get answered fast.

Senior-Level Expertise

15+ years of experience across design, development, AI, and strategy. You're not getting a junior dev or a cookie-cutter template—you're getting craft backed by real-world experience.

Full Ownership

One person accountable for the entire project. No "that's not my department." If something needs doing, I handle it.

Flexible Engagement

Project-based, retainer, or embedded in your team. I work with agencies, startups, and enterprises. Whatever fits your situation.

What You Can Expect

  • Clear proposals with fixed scopes and honest timelines
  • Regular updates without needing to chase me down
  • Code you actually own (no vendor lock-in)
  • Straight talk about what will and won't work

Ready to simplify your digital workflow?

Whether you need a new website, ongoing support, or just some straight answers about your tech stack—let's talk.

Start a Project View My Work