About Me

15 YEARS. ONE MISSION. MAKE DIGITAL SIMPLE

I'm Alex Wigmore—a senior developer, designer, and AI specialist based in South Wales, UK. I've spent over 15 years mastering every aspect of digital so my clients don't have to juggle multiple freelancers or navigate confusing agency hierarchies. Now I'm combining that hands-on expertise with AI-powered tools to make professional website intelligence accessible to every business.

The Problem I Saw

After years working in the web industry, and watching businesses struggle with digital projects, I noticed the same pattern repeating: miscommunication between specialists, delays waiting for designers to brief developers, SEO experts who couldn't implement their own recommendations, and clients paying overhead for third parties who just passed messages between freelancers.

Small and medium businesses were getting the worst of both worlds—agency prices without agency resources, or cheap freelancers who couldn't see the bigger picture.

Why One Person Works Better

When your designer understands code constraints, your developer knows SEO, and your strategist can actually build what they recommend—everything just works. No lost context between handoffs. No finger-pointing when something breaks. No diluted vision because six different people each own a piece of your project.

You work directly with the person doing the work. Every time.

15+
Years Experience

From HTML in 2008 to AI integration in 2026

100+
Projects Completed

Websites, apps, brands, and full digital transformations

1
Point of Contact

You email me. I answer. Then I actually do the work.

Based in South Wales, UK

Working with businesses across the UK and internationally

What I Actually Do

These aren't buzzwords. They're skills I've spent 15+ years refining—independently and together.

Web Development

WordPress specialist with 15+ years experience. Custom themes, plugins, WooCommerce stores, membership sites, complex integrations.

  • Custom WordPress themes & plugins
  • WooCommerce & eCommerce
  • Performance optimization
  • Security hardening
  • API integrations

Strategy & Design

Business insight meets clean UI/UX. I dig into your analytics, map out a plan, then design interfaces that actually move the needle.

  • Analytics & business insight
  • Digital strategy & planning
  • UI/UX design
  • Wireframing & prototyping
  • Conversion optimization

Branding

Visual identity that's memorable, scalable, and makes sense for your business. Not just a logo—a complete brand system.

  • Logo design
  • Brand guidelines
  • Visual identity systems
  • Marketing collateral
  • Brand strategy

SEO & Marketing

Technical SEO, marketing strategy, and paid ads that convert. I implement recommendations myself—no waiting for a developer. Data-driven decisions, not guesswork.

  • Technical SEO audits
  • AI-readiness & structured content
  • Meta & paid social advertising
  • Analytics & tracking
  • Marketing consultancy

Hosting & IT

Fast, secure hosting plus general tech support. Servers, CDNs, firewalls, email, domains—the boring stuff that needs to work.

  • Managed WordPress hosting
  • Server configuration & security
  • Email setup & troubleshooting
  • Domain management
  • Backups & disaster recovery

AI & Automation

AI-powered tools backed by 15+ years of development expertise. Custom solutions, intelligent automation, and website intelligence—with human validation baked in.

  • AI website intelligence (Scavo — coming soon)
  • Custom AI solutions & integrations
  • Chatbot development & automation
  • AI-readiness optimization
  • API integrations (OpenAI, Claude, etc.)

My Approach

Step 01

Discover

Goals, users, content and constraints—then a short, calm plan. No jargon, no fluff. Just clarity on what we're building and why.

Step 02

Concept

Strategy, structure, and direction. Sitemap, wireframes, messaging, tech approach—mapped out so every decision is deliberate. You approve the full concept before we build.

Step 03

Build

I write clean, fast code. Semantic HTML, modular CSS, vanilla or modern JS. Accessible, performant, easy to maintain. You own the code.

Step 04

Launch & Grow

DNS, email, cookies, Google Business Profile, content & ongoing improvements. I don't disappear after launch—I stick around.

Why Work With Me?

Whether you're a startup founder, an agency partner, or an in-house team—here's what makes working together effective:

Direct Communication

You talk directly to the person building your project. No middlemen, no lost context, no games of telephone. Questions get answered fast.

Senior-Level Expertise

15+ years of experience across design, development, AI, and strategy. You're not getting a junior dev or a cookie-cutter template—you're getting craft backed by real-world experience.

Full Ownership

One person accountable for the entire project. No "that's not my department." If something needs doing, I handle it.

Flexible Engagement

Project-based, retainer, or embedded in your team. I work with agencies, startups, and enterprises. Whatever fits your situation.

What You Can Expect

  • Clear proposals with fixed scopes and honest timelines
  • Regular updates without needing to chase me down
  • Code you actually own (no vendor lock-in)
  • Straight talk about what will and won't work

Ready to simplify your digital workflow?

Whether you need a new website, ongoing support, or just some straight answers about your tech stack—let's talk.

Start a Project View My Work