Candleston Woods
When Candleston Woods approached with the vision for their brand’s digital presence, the goal was clear: craft a website that…
View projectI'm Alex — a senior developer, designer, and AI specialist who's spent 15+ years helping businesses cut through digital complexity. No outsourcing, no juniors, no miscommunication. Just one experienced professional who actually does the work.
I've spent 15+ years mastering each piece of the digital puzzle—not as a jack-of-all-trades, but as someone who genuinely understands how everything connects. When your designer knows code, your developer understands SEO, and your strategist can actually build what they recommend—that's when the magic happens.
People are turning to AI for instant answers. But here's what most miss: AI bots get their information from websites. Every ChatGPT response traces back to actual web content.
Your website isn't becoming obsolete—it's evolving into an AI training ground and trust signal. Winners need both: robust sites AI can understand, plus smart integration.
I build websites humans love and AI can properly index, then layer on handcrafted AI tools—chatbots, automation, smart features—that enhance without replacing the foundation.
The future isn't AI OR websites—it's both working together. I understand this because I'm building in it daily.
Goals, users, content and constraints—then a short, calm plan. No jargon, no fluff. Just clarity on what we're building and why.
Strategy, structure, and direction. Sitemap, wireframes, messaging, tech approach—mapped out so every decision is deliberate. You approve the full concept before we build.
Lean Website builds with performance and usability baked in. No bloat, no unnecessary plugins—just clean, fast, maintainable code.
DNS, email, cookies, Google Business Profile, content & ongoing improvements. I don't disappear after launch—I stick around.
Real projects, real results. Each one a complete partnership from strategy through execution.
When Candleston Woods approached with the vision for their brand’s digital presence, the goal was clear: craft a website that…
View project
Against the Grain opened their gluten-free coffee shop in Whitchurch, Cardiff, in the summer of 2022. Long before the doors…
View project
During 2020 the COVID-19 pandemic hit, Woods and Dunes was created to offer a socially distanced escape from the new…
View projectReal feedback from real partnerships
Alex offers a great personal service. Of the agencies that we’ve worked with on WordPress web development his has by far been the most competent.
Alex is amazing to work with — he’s personable and easy to get along with.
Need reliable white-label support without hiring? I work behind the scenes with agencies and in-house teams who need senior-level WordPress, AI, and technical expertise without the overhead.
Your clients never know I exist. You get the credit, I get the work done.
Whether you need a one-off project or ongoing partnership, I've got flexible options that work for you.
Something broken or need one specific thing built? I'll solve it fast and hand it back.
Complete projects from strategy to launch. One person, full ownership, no agency overhead.
1-2 hour initial consultation — I research and create a 10-20 page report identifying AI opportunities & risks for your business.
Hands-off maintenance. Daily backups, updates, security, monitoring—everything handled.
An ever-growing intelligence platform for the modern web. AI scans + 15 years expertise. New checks added weekly as standards evolve. AI-readiness built in.
Not sure what you need? Let's talk—I'll give you honest advice, even if it's "you don't need me right now."
I'm confident in my work because I've done this hundreds of times. Here's what I guarantee on every project.
Fixed quotes on projects. If scope changes, we discuss it first. You'll never get an unexpected invoice.
Direct communication, not ticket systems. I respond within 24 hours (usually much faster). You talk to me, not a middleman.
All code, designs, and assets belong to you. No lock-in, no hostage situations. Leave anytime with everything.
Found an issue with my work? I'll fix it free for 30 days after launch. No questions, no delays.
No hard sell, no obligation. Just a straight conversation about your project, your goals, and whether I'm the right fit. If I'm not, I'll tell you — and point you in the right direction.
Usually respond within 24 hours · Free initial consultation · No pressure, ever