Social impact

Growing for Good

At a glance

Program Pillars

Restorative Justice

Enacting positive change in communities negatively impacted by the War on Drugs to support a more equitable industry.

Community Engagement

Empowering our team members to support and volunteer with local nonprofit organizations.

Inclusion & Belonging

Creating an inclusive cannabis culture that champions equitable opportunities for all.

Environmental Stewardship

Making an eco-friendly impact through more sustainable growing, manufacturing and packaging.

Social impact report

Making Progress

Read our 2025 Social Impact Report, which provides an overview of GTI’s most recent initiatives across our “Growing for Good” pillars.

GTI

Gallery

In The Community

From harvesting flower to helping a guest find the perfect product, our people leave their unique thumbprint across the company.

Have questions or ideas?

Reach out to [email protected] if you would like to connect with GTI’s Social Impact team.

Shay Caplice

Communications

About Shay

Shay Caplice joined Green Thumb in 2021 and currently leads all communications for Green Thumb, overseeing internal communications, PR & media relations, investor relations, crisis management, and corporate reputation.

Shay has extensive experience across communications, marketing, and brand strategy. Prior to joining Green Thumb, she led marketing and partnerships for a global fitness brand, launching a new business division that expanded the brand into new channels and audiences through strategic collaborations with top-tier partners. She has built and led teams across communications, marketing, and partnerships, with a track record of driving results in complex, evolving industries.
 
Shay graduated from the University of Illinois at Urbana-Champaign with distinction.