Where America shops for cannabis

At RISE, our mission is simple: to promote well-being through the power of cannabis. Cannabis is not just a product – it is a way of life. We are passionate consumers, living and breathing the plant every single day.

We’re committed to curating the best selection of premium products, delivering them at an exceptional value, and striving for best-in-class service for all our patients and customers.

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Shay Caplice

Communications

About Shay

Shay Caplice joined Green Thumb in 2021 and currently leads all communications for Green Thumb, overseeing internal communications, PR & media relations, investor relations, crisis management, and corporate reputation.

Shay has extensive experience across communications, marketing, and brand strategy. Prior to joining Green Thumb, she led marketing and partnerships for a global fitness brand, launching a new business division that expanded the brand into new channels and audiences through strategic collaborations with top-tier partners. She has built and led teams across communications, marketing, and partnerships, with a track record of driving results in complex, evolving industries.
 
Shay graduated from the University of Illinois at Urbana-Champaign with distinction.