Support Program
We offer our partners a pioneering, sustainability-driven approach, delivering a thorough assessment of their destination management or business before working alongside them to build and implement a sustainable tourism model.
We Work With
Destinations
(municipalities, regions, towns, islands, nature and heritage sites)
Businesses & Attractions
(accommodations, attractions, museums, restaurants, etc.)
Destination Management Organisations (DMOs)
Tourism & Travel Products
Our Support Solutions for Success
We partner with destinations, regions, and countries to design, implement, and monitor customised sustainable tourism solutions—tailored to your destination’s unique needs and stage of development. Whether you’re just starting or advancing existing efforts, our modular support solutions can be combined and adapted to fit your goals, capacity, and vision for a holistic approach to sustainability.
EXPLORE OUR KEY SOLUTIONS HERE
Scaling Impact: Destination Spotlights
Across the globe, destinations are using our tools to improve visitor experiences, and support local communities. In this section, we’re highlighting case studies from a variety of locations that have successfully implemented our solutions.
From Regional-Level to Country-Level approaches, these stories showcase how our tools are making a real impact on the ground—and how they can support your destination’s goals too.
KEY SOLUTION
Destination Assesment
Destinations benefit from considering a SWOT-based approach in analysing their strengths and opportunities in becoming a sustainable and attractive destination, but also the risks and the impacts of the wrong type of tourism.
This solution is for those whose GOAL is:
To evaluate your level of sustainability in relation to the SDGs or GSTC Destination Criteria.
Why choose this SOLUTION?
This enables you to evaluate your strategy and action plan based on the SDGs or Green Destinations Standards, and to develop a strategy for improvement, as a basis for becoming a more attractive destination. It also helps you understand whether you are already eligible for sustainability recognition.
We can support you with these different TOOLS:
KEY SOLUTION
Sustainable Tourism Action Planning
Depending on your objectives, the Good Travel Institute can support you in a tailored approach that matches your needs. For example, in the follow-up to a destination assessment, this solution can offer either of the following tools.
This solution is for those whose GOAL is:
To identify and plan smart actions for improvement and recognition with GD and QualityCoast Awards.
Why choose this SOLUTION?
- You want to evaluate your tourism vision, strategy and action plan.
- Your team needs training to understand better the management of the public domain, including visitor management, avoiding overtourism, and creating the conditions for the protection (and visitor experience) of cultural, natural and scenic values.
We can support you with these different TOOLS:
KEY SOLUTION
Business Sector Engagement
We will work with you based on the following approaches that ensure private sector entities will be engaged and supported in sustainability.
This solution is for those whose GOAL is:
To evaluate private sector sustainability and support business recognition.
Why choose this SOLUTION?
- International surveys show that travellers highly appreciate or even expect hotels to adopt sustainability principles and recognition.
- For destination recognition, it is necessary to have a list of recognised suppliers.
- GTS accommodations will be featured in the booking pages of Booking.com and Google.
We can support you with these different TOOLS:
KEY SOLUTION
Climate Action Planning
Destinations seeking Climate Action Planning from the Good Travel Institute can greatly benefit from a variety of solutions.
This solution is for those whose GOAL is:
To evaluate your carbon footprint and action planning for climate mitigation and resilience.
Why choose this SOLUTION?
- It will enable you to contribute to a low-carbon future and climate resilience.
- It will appeal to tour operators and visitors who will love earning about what you do for the global climate. We can help you disseminate this message.
We can support you with these different TOOLS:
KEY SOLUTION
Data-Driven Management
Participation will greatly improve your destination management and planning.
This solution is for those whose GOAL is:
To monitor and report your progress with key performance indicators using advanced technologies.
Why choose this SOLUTION?
- It will help you stand out by using a state-of-the-art data solution.
- It can be combined with all other Training & Support Solutions presented here.
- It will support your businesses in measuring their impacts and benefits with real data, which will be essential for making any green claims in view of emerging consumer protection legislation such as the EU Green Claims Directive.
We can support you with these different TOOLS:
KEY SOLUTION
Visitor Experiences & Market Access
As a destination, you must not only promote a destination certification result or certified hotels, but also a range of visitor experiences. With our solutions you can develop and promote socially beneficial activities while avoiding a high environmental impact.
This solution is for those whose GOAL is:
To improve the destination’s tourism offer to meet emerging visitor demands.
Why choose this SOLUTION?
- To gain support and peer-to-peer cooperation in making your destination experience more attractive and positive, bringing clear benefits in marketing, promotion and market access.
- To benefit from the same support for your businesses as our solutions for data-driven management.
We can support you with these different TOOLS:
Scaling Impact: Destination Spotlights
Across the globe, destinations are using our tools to improve visitor experiences, and support local commuClick Herenities. In this section, we’re highlighting case studies from a variety of locations that have successfully implemented our solutions.
From Regional-Level to Country-Level approaches, these stories showcase how our tools are making a real impact on the ground—and how they can support your destination’s goals too.
