Good Travel Institute
Advancing global recognition and market access in tourism
We are an independent expert network within Green Destinations International dedicated to training, capacity building, professional development, and recognition for destinations, businesses, and professionals seeking to improve visitor experience and market access.
Business Members
Good Travel Experiences
Countries
Our Programs & Services
For Destinations
We evaluate destination sustainability performance and provide globally recognised programmes that support continuous improvement, credibility, and market access for destinations at all levels.
Support Program
We offer our partners a pioneering, sustainability-driven approach, delivering a thorough assessment of their destination management or business before working alongside them to build and implement a sustainable tourism model.
Good Travel Alliance
The Good Travel Alliance supports member destinations in developing an on-the-ground economic model for sustainable tourism by promoting and selling low-impact tourism experiences to travellers.
For Businesses
We assess, support, and recognise the sustainability practices of travel and tourism businesses through practical tools, guidance, and certification programmes.
Good Travel Scan
The Good Travel Scan encourages medium and small family-run enterprises (SMEs) that have no previous knowledge or experience in sustainability management to take a first step in the right direction.
Good Travel Seal
The Good Travel Seal is more than just a certification, it is a sustainability management program for all tourism and travel related businesses and facilities, designed to be feasible and affordable especially for SMEs.
Events
Our events bring together industry leaders, destinations, and changemakers committed to making travel a force for good. Join our upcoming events to learn, share, and collaborate in shaping a more responsible future for travel.
Green Destinations Conference 2026
27-29 October, Kranj, Slovenia
Good Travel Alliance Summit 2026
25-28 November, Istanbul, Türkiye
The Good Travel Experience Guides
The Good Travel Experiences (GTE) Guides are a curated showcase of high-quality, low-impact experiences within your destination — carefully selected and structured by the Good Travel Alliance.
Each Good Travel Experience is evaluated through a clear and recognised framework, ensuring measurable social, cultural, environmental, and economic benefits for local communities. From guided nature activities and cultural encounters to workshops and community-based initiatives, the Guide highlights experiences that truly make a difference.
The GTE Guides are more than a promotional tool. They are an strategic instrument to:
Structure and strengthen your sustainable tourism offer
Increase visibility and international positioning
Support local experience providers with recognition and credibility
Attract responsible travellers and aligned tour operators
Discover our Current Guides
AMERICAS Guide
EUROPE Guide
ASIA-AFRICA Guide
ISTANBUL Guide
Good Travel Stories Competition: Apply TODAY!
The Good Travel Stories Competition is an initiative led by the Good Travel Institute in partnership with Outdooractive and the Good Travel Alliance which aims to translate technical sustainability into compelling, human-centric narratives. We believe that responsible destinations and service providers deserve more than just certification—they deserve the global visibility and market reach that matches the quality of their work and leads to action on the side of the traveller.
The competition is open to eligible tourism entities who can showcase activities and (destination) offers that make responsible travel experienceable:
Tourism Boards & DMCs
Service Providers
Trail Management Organisations, Protected Areas and SMEs
Our Strategic Partners
