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The Leading Channel Partner Activation Platform for Social

Empowering brands to connect retail partner social media channels with local consumers for hyper-local activation, at scale.

Trusted by the world's biggest brands

Relevant for many sectors

A Collaborative Social Media Marketing Platform for brands that sell Products or Services through many independent Retail Partner locations.

Solutions that connect relevant stakeholders

Venn Diagram showing how Gladcloud combines Activation teams, Retail Partners and Media Teams with its product

For Brands

Increase Cost Effectiveness

Compared to generic campaigns published nationally from the brands’ own pages.

Drive local reach and conversions

By leveraging Social Media channels of Retail Partners at scale.

Improve engagement

With brand-safe assets programmatically customised and hyper-locally targeted for each Retail Partner location.

For Customer Marketing

Grow distribution and sales

As a catalyst to increase overall customer value.

Enhance customer relationships

With Paid and Organic campaign activations that are customised for each Retail partners’ locations.

Drive operational efficiencies

With structured distribution and measurement of brand-safe assets to Retail Partners at scale.

For Retail Partners

Collaborate with Retail Partners

Groups, Chains, and Independent Locations can promote the brands that they sell.

Drive incremental footfall

With Supplier-sponsored Sponsored Social Media Advertising that is relevant for local consumers and delivers a mutual benefit.

Increase Earned Reach

With Ready-To-Publish Organic Social Media published to the followers of Retail Partners’ social media pages at scale for the brands that they sell.

Platform benchmarks

4x more cost effective local reach

bar chart showing how Hyper-local advertising is four times more cost effective than non hyper-local
Hyper Locally targeted from a local business page

25% longer average video
views

Line chart showing how customised ads get more views than non customised ads
With customised content from local business pages

50% lower average cost per click

Bar Chart showing that customised ads are twice as affective as non customised social media ads
With customised content from local business pages

Technology Partners

Recent News

Why social media channel activation is driving volume for alcohol brands in 2026

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In 2026, consumers don't care about beverage category. They care about their moment. If alcohol brands are still trying to sell "liquid" instead of the "occasion," they aren't just missing…

Gladcloud and Fyre Join Forces to Unite Digital and Physical Marketing for Beverage Brands

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- Gladcloud, a leading collaborative social media marketing platform, and Fyre, a pioneer in intelligent point-of-sale marketing technology, have announced a new strategic partnership that will connect digital media activation…

Hyble Partnership Bridges Gap Between In-Venue and Digital Activations

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– Gladcloud, a collaborative social media marketing platform, and Hyble, a leading provider of on-demand point of sale (POS) marketing technology, are excited to announce a new strategic partnership designed…

Request a personalised demo of the Gladcloud platform

We are always interested in speaking with brands about the use case of the Gladcloud platform.
Please complete the form to schedule an exploratory discussion and we can prepare a live demo from the perspective of your Retail Partners.
  • A brief chat to align on goals and priorities
  • See a live branded demonstration of our platform
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