Balzac CLI

AI content platform CLI — manage workspaces, keywords, suggestions, articles, and more from the command line.

The Balzac CLI provides a complete interface to the Balzac API, enabling developers and AI agents to automate content creation, manage SEO keywords, and publish articles across integrations programmatically.

Installation

npm install -g balzac-cli
balzac --version

For AI Agents

Install the Balzac skill for your AI agent (Cursor, Claude Code, OpenClaw, etc.):

npx skills add hirebalzac/cli

This installs the SKILL.md which gives your agent full knowledge of the CLI commands, patterns, and workflows.

Setup

Required: Set your Balzac API key. You can get your API key by signing up at https://hirebalzac.ai/start/.

# Interactive login (stores key locally)
balzac auth login

# Or set via environment variable
export BALZAC_API_KEY=bz_your_api_key_here

Optional: Set a default workspace so you don't need --workspace on every command

balzac config set workspace <workspace-id>

Optional: Custom API endpoint

export BALZAC_API_URL=https://custom-api.example.com/v1

Commands

Authentication

# Store your API key
balzac auth login
balzac auth login bz_abc123...

# Remove stored key
balzac auth logout

# Check authentication status
balzac auth status

Workspaces

# List all workspaces
balzac workspaces list
balzac workspaces list --status ready

# Create workspace from domain (auto-setup)
balzac workspaces create --domain https://myblog.com
balzac workspaces create --domain https://myblog.com --auto-accept-suggestions --language fr

# Create and wait for setup to complete
balzac workspaces create --domain https://myblog.com --wait

# Get workspace details
balzac workspaces get <workspace-id>

# Update workspace
balzac workspaces update <workspace-id> --name "My Blog" --language en

# Delete workspace
balzac workspaces delete <workspace-id>

Keywords

# List keywords
balzac keywords list -w <workspace-id>
balzac keywords list --status enabled

# Create a keyword
balzac keywords create --name "content marketing" -w <workspace-id>

# Get keyword details
balzac keywords get <keyword-id>

# Enable / disable
balzac keywords enable <keyword-id>
balzac keywords disable <keyword-id>

# Generate new keywords with AI (async)
balzac keywords generate

# Delete keyword
balzac keywords delete <keyword-id>

Suggestions

AI-generated content proposals. Accept to start writing, reject to dismiss.

# List suggestions
balzac suggestions list -w <workspace-id>
balzac suggestions list --status proposed

# Get suggestion details
balzac suggestions get <suggestion-id>

# Generate new suggestions (costs 1 credit)
balzac suggestions generate

# Accept a suggestion (starts article writing — costs 5 credits)
balzac suggestions accept <suggestion-id>

# Reject a suggestion
balzac suggestions reject <suggestion-id>

Briefings

Direct write instructions. Creating a briefing immediately starts the article writing pipeline.

# List briefings
balzac briefings list

# Create a briefing (starts writing — costs 5 credits)
balzac briefings create --topic "How to use AI for content marketing in 2026"
balzac briefings create --topic "SEO tips" --type listicle --length long

# Get briefing details
balzac briefings get <briefing-id>

# Delete briefing
balzac briefings delete <briefing-id>

Articles

# List articles
balzac articles list
balzac articles list --status done --published false

# Get article (includes HTML content when done)
balzac articles get <article-id>

# Update article metadata
balzac articles update <article-id> --title "New Title" --slug "new-slug"

# Rewrite article (costs 3 credits)
balzac articles rewrite <article-id>
balzac articles rewrite <article-id> --length long --instructions "More technical depth"

# Regenerate article picture (costs 1 credit)
balzac articles regenerate-picture <article-id>
balzac articles regenerate-picture <article-id> --style watercolor --instructions "Dark background"

# Publish
balzac articles publish <article-id> --integration <integration-id>

# Schedule publication
balzac articles schedule <article-id> --integration <id> --at "2026-04-01T10:00:00Z"

# Cancel scheduled publication
balzac articles cancel-schedule <article-id> --publication <publication-id>

# Export content
balzac articles export <article-id> --format markdown
balzac articles export <article-id> --format html --output article.html

Write (Shortcut)

A convenience command that creates a briefing and optionally waits for the article to complete.

# Start writing an article
balzac write "How to use AI for marketing"

# Start writing and wait until done
balzac write "SEO tips for 2026" --wait

# With options
balzac write "AI tools comparison" --type listicle --length long --wait

Competitors

# List competitors
balzac competitors list

# Add a competitor
balzac competitors add --name "Acme Corp" --domain https://acme.com

# Get competitor details
balzac competitors get <competitor-id>

# Remove competitor
balzac competitors remove <competitor-id>

Links

# List reference links
balzac links list

# Add a link
balzac links add --url https://myblog.com/about

# Get link details
balzac links get <link-id>

# Remove link
balzac links remove <link-id>

Integrations

# List integrations
balzac integrations list

# Create a WordPress integration
balzac integrations create --service wordpress --name "My Blog" \
  --wordpress-url https://myblog.com --wordpress-username admin \
  --wordpress-password "app_pass_here" --auto-publish

# Discover Webflow resources before creating integration
balzac integrations lookup webflow-sites --token "wf_token"
balzac integrations lookup webflow-collections --token "wf_token" --site-id "site_123"

# Create Webhook integration (auto-publish sends articles automatically)
balzac integrations create --service webhook --name "My Webhook" \
  --webhook-url https://example.com/hook \
  --webhook-token "optional_bearer_secret" \
  --auto-publish

# Reconnect / test connection
balzac integrations reconnect <id>

# Get integration details
balzac integrations get <id>

# Delete integration
balzac integrations delete <id>

Webhook Payload

When an article is published to a webhook integration, Balzac sends a POST request to your URL with the following JSON payload:

{
  "title": "Article Title",
  "content": "Full HTML content of the article",
  "slug": "article-slug",
  "description": "Short description or excerpt",
  "cover_image": "URL to the article's main image",
  "published_at": "2026-03-19T15:30:45Z"
}

If you provided a webhook_bearer_token, it is included as:

Authorization: Bearer your_token_here

Your endpoint should respond with 200 OK. Set auto_publish to true to receive articles automatically as they are completed, or publish manually with balzac articles publish <id> --integration <id>.

Settings

# View workspace settings
balzac settings get

# Update settings
balzac settings update --language en --article-length long
balzac settings update --auto-accept-suggestions
balzac settings update --pictures-style watercolor --period week --max-articles 10

Tones of Voice

# List available tones
balzac tones list

# Get tone details
balzac tones get <tone-id>

Configuration

# Set default workspace
balzac config set workspace <workspace-id>

# Set API key
balzac config set api-key bz_abc123...

# View all config
balzac config get

# View specific value
balzac config get workspace

# Reset config
balzac config reset

Output Modes

Default — Human-friendly colored output with tables

balzac workspaces list

JSON mode — Raw JSON for scripting and piping

balzac --json workspaces list
balzac --json articles get <id> | jq '.title'

Quiet mode — IDs only

balzac -q workspaces list

Common Workflows

End-to-End: Domain to Published Article

#!/bin/bash

# 1. Create workspace from domain and wait for setup
balzac workspaces create --domain https://myblog.com --wait

# 2. Set it as default
WORKSPACE_ID=$(balzac --json workspaces list | jq -r '.workspaces[0].id')
balzac config set workspace "$WORKSPACE_ID"

# 3. Generate suggestions
balzac suggestions generate

# Wait a moment for suggestions to appear
sleep 30

# 4. Accept the first proposed suggestion
SUGGESTION_ID=$(balzac --json suggestions list --status proposed | jq -r '.suggestions[0].id')
balzac suggestions accept "$SUGGESTION_ID"

# 5. Wait for article to complete
echo "Article writing started. Polling..."
while true; do
  STATUS=$(balzac --json articles list --status done | jq -r '.articles | length')
  if [ "$STATUS" -gt "0" ]; then
    echo "Article done!"
    balzac articles list --status done
    break
  fi
  sleep 10
done

Batch Accept All Proposed Suggestions

#!/bin/bash

balzac --json suggestions list --status proposed | \
  jq -r '.suggestions[].id' | \
  while read -r id; do
    echo "Accepting $id..."
    balzac suggestions accept "$id"
    sleep 1
  done

Export All Done Articles to Markdown

#!/bin/bash

mkdir -p exports

balzac --json articles list --status done | \
  jq -r '.articles[] | "\(.id) \(.slug)"' | \
  while read -r id slug; do
    echo "Exporting $slug..."
    balzac articles export "$id" --format markdown --output "exports/${slug}.md"
  done

Quick Article from Keyword

# Write and wait for completion
balzac write "best AI writing tools 2026" --type listicle --length long --wait

Environment Variables

Variable	Required	Default	Description
`BALZAC_API_KEY`	Yes*	—	Your Balzac API key (alternative to `balzac auth login`)
`BALZAC_API_URL`	No	`https://api.hirebalzac.ai/v1`	Custom API endpoint

* Required unless stored via balzac auth login

Credit Costs

Action	Credits
Writing an article (accepting suggestion or creating briefing)	5
Generating 10 new suggestions	1
Rewriting an article	3
Regenerating a picture	1

Error Handling

The CLI provides clear error messages with colored output:

Error	Solution
`No API key configured`	Run `balzac auth login` or set `BALZAC_API_KEY`
`No workspace specified`	Use `-w <id>` or `balzac config set workspace <id>`
`unauthorized`	API key is invalid or expired
`insufficient_credits`	Not enough credits — check your billing in the Balzac app
`not_found`	Resource doesn't exist — check the ID
`conflict`	Action not allowed (e.g. accepting already accepted suggestion)
`validation_failed`	Invalid parameters — check the `details` in the error
`limit_reached`	Keyword limit reached — upgrade plan or disable existing keywords
`rate_limited`	Too many requests — CLI auto-retries with backoff

Exit codes:

0 — Success
1 — Error

API Endpoints

The CLI maps to these Balzac API endpoints:

CLI Command	Method	API Endpoint
`workspaces list`	GET	`/workspaces`
`workspaces create`	POST	`/workspaces`
`workspaces get`	GET	`/workspaces/{id}`
`workspaces update`	PATCH	`/workspaces/{id}`
`workspaces delete`	DELETE	`/workspaces/{id}`
`keywords list`	GET	`/workspaces/{id}/keywords`
`keywords create`	POST	`/workspaces/{id}/keywords`
`keywords enable`	POST	`/workspaces/{id}/keywords/{id}/enable`
`keywords disable`	POST	`/workspaces/{id}/keywords/{id}/disable`
`keywords generate`	POST	`/workspaces/{id}/keywords/generate`
`suggestions list`	GET	`/workspaces/{id}/suggestions`
`suggestions generate`	POST	`/workspaces/{id}/suggestions/generate`
`suggestions accept`	POST	`/workspaces/{id}/suggestions/{id}/accept`
`suggestions reject`	POST	`/workspaces/{id}/suggestions/{id}/reject`
`briefings list`	GET	`/workspaces/{id}/briefings`
`briefings create`	POST	`/workspaces/{id}/briefings`
`articles list`	GET	`/workspaces/{id}/articles`
`articles get`	GET	`/workspaces/{id}/articles/{id}`
`articles rewrite`	POST	`/workspaces/{id}/articles/{id}/rewrite`
`articles regenerate-picture`	POST	`/workspaces/{id}/articles/{id}/regenerate_picture`
`articles publish`	POST	`/workspaces/{id}/articles/{id}/publish`
`articles schedule`	POST	`/workspaces/{id}/articles/{id}/schedule`
`articles export`	GET	`/workspaces/{id}/articles/{id}/export`
`competitors list`	GET	`/workspaces/{id}/competitors`
`competitors add`	POST	`/workspaces/{id}/competitors`
`links list`	GET	`/workspaces/{id}/links`
`links add`	POST	`/workspaces/{id}/links`
`settings get`	GET	`/workspaces/{id}/settings`
`settings update`	PATCH	`/workspaces/{id}/settings`
`tones list`	GET	`/tones_of_voice`

Full API documentation: developer.hirebalzac.ai

Project Structure

src/
├── index.ts              # CLI entry point with Commander
├── client.ts             # BalzacClient API class
├── config.ts             # Persistent config store
├── output.ts             # Tables, JSON mode, spinners, colors
└── commands/
    ├── auth.ts           # auth login/logout/status
    ├── workspaces.ts     # Workspace CRUD
    ├── keywords.ts       # Keyword management
    ├── suggestions.ts    # AI suggestion management
    ├── briefings.ts      # Briefing CRUD
    ├── articles.ts       # Article CRUD + actions
    ├── write.ts          # Shortcut: topic → article
    ├── competitors.ts    # Competitor management
    ├── links.ts          # Link management
    ├── settings.ts       # Workspace settings
    ├── tones.ts          # Tones of voice
    └── config.ts         # CLI config management
package.json
tsconfig.json
tsup.config.ts

Development

# Install dependencies
npm install

# Build
npm run build

# Watch mode
npm run dev

# Run locally
node dist/index.js --help

Quick Reference

# Auth
balzac auth login                                           # Store API key
balzac auth status                                          # Check auth

# Workspaces
balzac workspaces list                                      # List workspaces
balzac workspaces create --domain https://site.com --wait   # Auto-setup
balzac workspaces get <id>                                  # Get details

# Keywords
balzac keywords list                                        # List keywords
balzac keywords create --name "keyword"                     # Add keyword
balzac keywords enable <id>                                 # Enable
balzac keywords generate                                    # AI generate

# Suggestions
balzac suggestions list --status proposed                   # Pending suggestions
balzac suggestions generate                                 # Generate new (1 credit)
balzac suggestions accept <id>                              # Accept (5 credits)

# Briefings
balzac briefings create --topic "My topic"                  # Write article (5 credits)

# Articles
balzac articles list --status done                          # Completed articles
balzac articles get <id>                                    # Full content
balzac articles rewrite <id>                                # Rewrite (3 credits)
balzac articles regenerate-picture <id>                     # New picture (1 credit)
balzac articles export <id> --format markdown               # Export
balzac articles publish <id> --integration <int-id>         # Publish

# Shortcut
balzac write "Topic here" --wait                            # Topic → article

# Config
balzac config set workspace <id>                            # Default workspace
balzac config get                                           # Show all config

# Output modes
balzac --json workspaces list                               # JSON output
balzac -q articles list                                     # IDs only

Contributing

Fork the repository
Create a feature branch
Make your changes in src/
Build: npm run build
Submit a pull request

License

MIT

Links

Website: hirebalzac.ai
API Docs: developer.hirebalzac.ai
GitHub: hirebalzac/cli
npm: balzac-cli
Issues: Report bugs

Name		Name	Last commit message	Last commit date
Latest commit History 38 Commits
clawhub		clawhub
examples		examples
src		src
.gitignore		.gitignore
LICENSE		LICENSE
README.md		README.md
SKILL.md		SKILL.md
package-lock.json		package-lock.json
package.json		package.json
tsconfig.json		tsconfig.json
tsup.config.ts		tsup.config.ts

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Balzac CLI

Installation

For AI Agents

Setup

Commands

Authentication

Workspaces

Keywords

Suggestions

Briefings

Articles

Write (Shortcut)

Competitors

Links

Integrations

Webhook Payload

Settings

Tones of Voice

Configuration

Output Modes

Common Workflows

End-to-End: Domain to Published Article

Batch Accept All Proposed Suggestions

Export All Done Articles to Markdown

Quick Article from Keyword

Environment Variables

Credit Costs

Error Handling

API Endpoints

Project Structure

Development

Quick Reference

Contributing

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