MCP server for the Balzac AI content platform -- give AI agents native access to keyword research, article writing, and CMS publishing.
The Balzac MCP server implements the Model Context Protocol so that AI agents like Claude Desktop, OpenClaw, Claude Code, and any MCP-compatible client can manage your entire content pipeline through structured tool calls.
Log in to Balzac, go to Settings > API Keys, and generate a key.
Add to your MCP configuration (Claude Desktop, OpenClaw, or any MCP-compatible host):
{
"mcpServers": {
"balzac": {
"command": "npx",
"args": ["-y", "balzac-mcp"],
"env": {
"BALZAC_API_KEY": "bz_your_api_key_here"
}
}
}
}For Claude Desktop, this file lives at ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows).
Once configured, your AI agent can directly call Balzac tools:
"Research keywords for my site and write an SEO article about the best opportunity"
"Write 3 articles about our top keywords and publish them as drafts to WordPress"
"Rewrite my latest article with a more professional tone"
| Variable | Required | Description |
|---|---|---|
BALZAC_API_KEY |
Yes | Your Balzac API key (starts with bz_) |
BALZAC_API_URL |
No | API base URL (default: https://api.hirebalzac.ai/v1) |
| Tool | Description |
|---|---|
list_workspaces |
List all workspaces |
get_workspace |
Get workspace details |
create_workspace |
Create a workspace from a domain |
update_workspace |
Update workspace settings |
delete_workspace |
Delete a workspace |
| Tool | Description |
|---|---|
list_keywords |
List keywords (filter by status) |
get_keyword |
Get keyword details (volume, competition, intent, difficulty, GSC metrics) |
create_keyword |
Add a keyword |
enable_keyword |
Enable a keyword |
disable_keyword |
Disable a keyword |
delete_keyword |
Delete a keyword |
generate_keywords |
Generate new keywords with AI (async) |
| Tool | Description |
|---|---|
list_suggestions |
List content suggestions |
get_suggestion |
Get suggestion details |
generate_suggestions |
Generate 10 new suggestions (1 credit) |
accept_suggestion |
Accept and start writing (5 credits) |
reject_suggestion |
Reject a suggestion |
| Tool | Description |
|---|---|
list_briefings |
List briefings |
get_briefing |
Get briefing details |
create_briefing |
Create a briefing and start writing (5 credits) |
| Tool | Description |
|---|---|
list_articles |
List articles (filter by status, published) |
get_article |
Get article details and content |
update_article |
Update article metadata |
delete_article |
Delete an article |
rewrite_article |
Rewrite article content (3 credits) |
regenerate_article_picture |
Regenerate main picture (1 credit) |
publish_article |
Publish to an integration |
schedule_article |
Schedule future publication |
export_article |
Export as HTML, Markdown, or XML |
| Tool | Description |
|---|---|
list_competitors |
List competitor domains |
create_competitor |
Add a competitor |
delete_competitor |
Remove a competitor |
| Tool | Description |
|---|---|
list_links |
List reference links |
create_link |
Add a reference link |
delete_link |
Remove a link |
| Tool | Description |
|---|---|
get_settings |
Get workspace settings |
update_settings |
Update workspace settings |
| Tool | Description |
|---|---|
list_tones |
List available tones |
get_tone |
Get tone details |
| Tool | Description |
|---|---|
list_integrations |
List publishing integrations |
get_integration |
Get integration details |
create_integration |
Create an integration (WordPress, Webflow, Wix, GoHighLevel, Webhook) |
update_integration |
Update integration settings |
delete_integration |
Delete an integration |
reconnect_integration |
Re-test integration connection |
| Action | Credits |
|---|---|
| Writing an article (accept suggestion or create briefing) | 5 |
| Generating 10 new suggestions | 1 |
| Rewriting an article | 3 |
| Regenerating a picture | 1 |
If your account doesn't have enough credits, the tool returns an error with the required and available credit counts.
- Balzac CLI -- Command-line interface
- API Documentation -- Full REST API reference
MIT