About Geopath
Geopath is the audience authority that provides the trusted intelligence OOH media buyers and sellers need to transact confidently. As the industry’s leading measurement body, Geopath is an impartial, non-profit organization dedicated to transparency, objectivity, and innovation that empowers the continued growth of OOH advertising. Established in 1933 and headquartered in New York City, Geopath is governed by a tri-partite board of advertisers, agencies, and media companies spanning the entire United States.
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Our Mission
As an independent member organization, we ensure that media, advertising, and marketing professionals understand the true value of all OOH formats and have the tools and confidence to leverage the power of OOH to meet the strategic objectives of any brand campaign.
As the authority in measurement, we provide all segments of the OOH ecosystem with the tools, data, audience insights, and trusted measurement that enable buyers and sellers to transact confidently.
Our Core Values

Accurate
We’re committed to exceptional levels of precision and accuracy in our audience location measurement, so that OOH buyers and sellers have universally-accepted data and metrics that enable more confident transactions.

Trusted
We’re the neutral, third-party industry standard that OOH buyers and sellers turn to for trusted audience measurement. Because of our tripartite governance, we are highly accountable to all members of the OOH ecosystem, helping to ensure the continued growth of the OOH industry.

Member-Centric
We power a smarter OOH marketplace by super-serving all our members, regardless of size or inventory type. Our members-first approach extends to all aspects of their business, including planning, buying, selling, measuring, and reporting across all audited OOH platforms.

About OOH United
OOHUNITED is committed to advancing a culture built on diversity, equity, and inclusion in the Out-of-Home industry. An alliance between Geopath, the Out-of-Home Advertising Association of America (OAAA), and the Digital Signage Federation (DSF), OOH UNITED’s mission and objectives are vital for advancing the industry’s commitment to diversity and inclusion.
Learn MoreOur Members
We proudly partner with hundreds of media companies, advertisers, and other entities to provide trusted and dependable OOH measurement and ratings data.
View our Members ▼Meet Our Executive Team

Dylan Mabin

Larry Hennessy

Janna Gu

Scott Fiaschetti

Chris Luken
Our Team
Meet the experts that work to provide you the most accurate OOH data
View our Team ▼